docs: point first-time users to docs

@commitlint/format/src/index.js

@@ -62,7 +62,7 @@ function formatResult(result = {}, options = {}) {
 	const decoration = enabled ? chalk[color](sign) : sign;
 	const summary = `${decoration}   found ${errors.length} problems, ${
 		warnings.length
-	} warnings`;
+	} warnings \n    (Need help? -> https://github.com/marionebl/commitlint#what-is-commitlint)`;
 	return [...problems, enabled ? chalk.bold(summary) : summary];
 }
 

@commitlint/format/src/index.test.js

@@ -3,7 +3,11 @@ import chalk from 'chalk';
 import includes from 'lodash.includes';
 import format from '.';
 
-const ok = chalk.bold(`${chalk.green('✔')}   found 0 problems, 0 warnings`);
+const ok = chalk.bold(
+	`${chalk.green(
+		'✔'
+	)}   found 0 problems, 0 warnings \n    (Need help? -> https://github.com/marionebl/commitlint#what-is-commitlint)`
+);
 
 test('does nothing without arguments', t => {
 	const actual = format();

README.md

@@ -19,6 +19,8 @@
 
 ## Contents
 
+* [What is commitlint](#what-is-commitlint)
+  * [Benefits using commitlint](#benefits-using-commitlint)
 * [Getting started](#getting-started)
 * [CLI](#cli)
 * [Config](#config)
@@ -35,6 +37,43 @@
 
 * * *
 
+## What is commitlint
+Commitlint is a linter which is linting your commit-messages according to the [conventional commit format](https://conventionalcommits.org).
+
+In general the pattern mostly looks like this:
+```sh
+type(scope?): subject  #scope is optional
+```
+Real world examples can look like this:
+```
+chore: run tests on travis ci
+```
+```
+fix(server): send cors headers
+```
+```
+feat(blog): add comment section
+```
+Common types according to [commitlint-config-conventional (based on the the Angular convention)](https://github.com/marionebl/commitlint/tree/master/%40commitlint/config-conventional#type-enum) can be:
+- build
+- ci
+- chore
+- docs
+- feat
+- fix
+- perf
+- refactor
+- revert
+- style
+- test
+
+These can be modified by your own configuration.
+
+### Benefits using commitlint
+- [Why Use Conventional Commits?](https://www.conventionalcommits.org/en/v1.0.0-beta.2/#why-use-conventional-commits)
+- ["The perks of committing with conventions" (Talk slides)](https://slides.com/marionebl/the-perks-of-committing-with-conventions#/)
+
+
 ## Getting started
 
 ```sh