docs(presskit): add branding to presskit per S.Fluin

public/presskit.jade

@@ -51,3 +51,96 @@ div(class="presskit-container l-space-neg-top-8")
         p
         | For inquiries regarding press and media please contact us at
         | <a href="mailto:[email protected]">[email protected]</a>.
+
+  style ul {list-style-type: disc !important; margin-left: 1em !important;}
+  div(class="presskit-row")
+    div(class="presskit-inner")
+      div
+        h2 BRAND NAMES
+        :marked
+          ## Angular
+          The name **Angular** represents the work and promises provided to you by the Angular team.
+
+          When not specified, Angular is assumed to be referring to the latest and greatest stable version from the Angular Team.
+
+          ### Example
+          **Version 4.1 Now Available** - We are pleased to announce that the latest release of Angular is now available. Staying up to date is easy!
+
+          ### Example
+          **Correct**
+
+          >**New *ngIf Capabilities** - New in version 4.0 is the ability to use additional syntax to create local variables. This can be very helpful in cases such as working with observables …
+
+          **Incorrect**
+
+          >**New *ngIf Capabilities In Angular 4** - Angular 4 introduces the ability to use additional syntax to create local variables. This can be very helpful in cases such as working with observables …
+
+          **Reasoning**
+
+          >By not using “Angular 4” in the title, the content still feels applicable and useful after version 5, 6, 7 have been released, as the syntax is unlikely to change in the short and medium term.
+
+          ## AngularJS
+
+          **AngularJS** is the 1.x series of work and promises provided by the Angular team. 
+
+          ### Examples
+
+          1. AngularJS is one of the most used framework on the web today (by number of projects).
+          1. Millions of developers are currently building with AngularJS.
+          1. Developers are beginning to upgrade from AngularJS to Angular.
+          1. I’m upgrading my application from AngularJS to Angular.
+          1. I'm using AngularJS Material on this project.
+
+
+          AngularJS projects should use the
+          <a href="/resources/images/logos/angularjs/AngularJS-Shield.svg" target="_blank" title="AngularJS logo">
+          original AngularJS logo</a> / icon, and not the Angular icon.
+
+        figure
+          img(src="/resources/images/logos/angularjs/AngularJS-Shield.svg" alt="AngularJS Logo" style="margin-left:20px;" )
+
+        :marked
+          ## Angular Material
+
+          This is the work being performed by the Angular team to provide Material Design components for Angular applications.
+
+          ## AngularJS Material
+
+          This is the work being performed by the Angular team on Material Design components that are compatible with AngularJS.
+
+          ## 3rd Party Projects
+
+          **X for Angular**
+          3rd parties should use the terminology “X for Angular” or “ng-X” for software projects. Projects should avoid the use of Angular X (e.g. Angular UI Toolkit), as it could create authorship confusion. This rule does not apply to events or meetup groups.
+
+          Developers should avoid using Angular version numbers in project names, as this will artificially limit their projects by tying them to a point in time of Angular, or will require renaming over time.
+
+          Where a codename or shortname is used, such as on npm or github, some are acceptable, some are not acceptable.
+
+          **Do not use**
+          - ng2-
+          - angular2-
+
+          **OK to use**
+          * ng-
+          * angular-
+
+          As always, component and directive selectors should not begin with “ng-” selectors as this will conflict with components and directives provided by the Angular team.
+
+          ### Examples
+
+          * The ng-BE team just launched ng-health to help developers track their own health. 
+          * I’m going to use NativeScript for Angular to take advantage of native UI widgets. 
+          * ReallyCoolTool for Angular. 
+          * ReallyCoolTool for AngularJS. 
+
+  div(class="presskit-row")
+    div(class="presskit-inner")
+      div
+        h2 TERMS WE USE
+        :marked
+          We often use terms that are not part of our brand, 
+          but we want to remain consistent on the styling and use of them to prevent confusion and to appear unified.
+
+          * Ahead of Time Compilation (AOT) 
+          * Just in Time Compilation (JIT)