diff --git a/docs/rules/html-indent.md b/docs/rules/html-indent.md
index 9a325d9c7..51d7cca65 100644
--- a/docs/rules/html-indent.md
+++ b/docs/rules/html-indent.md
@@ -23,33 +23,38 @@ This rule enforces a consistent indentation style in `<template>`. The default s
 
 ```html
 <template>
-    <div class="foo">
-        Hello.
-    </div>
+  <div class="foo">
+    Hello.
+  </div>
 </template>
 ```
 
 ```html
 <template>
-    <div class="foo">
-        Hello.
-    </div>
-    <div
-        id="a"
-        class="b"
-        :other-attr="{
-            aaa: 1,
-            bbb: 2
-        }"
-        @other-attr2="
-            foo();
-            bar();
-        "
-    >
-        {{
-            displayMessage
-        }}
-    </div>
+  <div class="foo">
+    Hello.
+  </div>
+  <div class="foo"
+       :foo="bar"
+  >
+    World.
+  </div>
+  <div
+    id="a"
+    class="b"
+    :other-attr="{
+      aaa: 1,
+      bbb: 2
+    }"
+    @other-attr2="
+      foo();
+      bar();
+    "
+  >
+    {{
+      displayMessage
+    }}
+  </div>
 </template>
 ```
 
@@ -57,33 +62,35 @@ This rule enforces a consistent indentation style in `<template>`. The default s
 
 ```json
 {
-    "vue/html-indent": ["error", type, {
-        "attribute": 1,
-        "closeBracket": 0,
-        "ignores": []
-    }]
+  "vue/html-indent": ["error", type, {
+    "attribute": 1,
+    "closeBracket": 0,
+    "alignAttributesVertically": true,
+    "ignores": []
+  }]
 }
 ```
 
 - `type` (`number | "tab"`) ... The type of indentation. Default is `2`. If this is a number, it's the number of spaces for one indent. If this is `"tab"`, it uses one tab for one indent.
 - `attribute` (`integer`) ... The multiplier of indentation for attributes. Default is `1`.
 - `closeBracket` (`integer`) ... The multiplier of indentation for right brackets. Default is `0`.
+- `alignAttributesVertically` (`boolean`) ... Condition for whether attributes should be vertically aligned to the first attribute in multiline case or not. Default is `true`
 - `ignores` (`string[]`) ... The selector to ignore nodes. The AST spec is [here](https://github.com/mysticatea/vue-eslint-parser/blob/master/docs/ast.md). You can use [esquery](https://github.com/estools/esquery#readme) to select nodes. Default is an empty array.
 
 :+1: Examples of **correct** code for `{attribute: 1, closeBracket: 1}`:
 
 ```html
 <template>
-    <div
-        id="a"
-        class="b"
-        other-attr=
-            "{longname: longvalue}"
-        other-attr2
-            ="{longname: longvalue}"
-        >
-        Text
-    </div>
+  <div
+    id="a"
+    class="b"
+    other-attr=
+      "{longname: longvalue}"
+    other-attr2
+      ="{longname: longvalue}"
+    >
+    Text
+  </div>
 </template>
 ```
 
@@ -91,16 +98,16 @@ This rule enforces a consistent indentation style in `<template>`. The default s
 
 ```html
 <template>
-    <div
-            id="a"
-            class="b"
-            other-attr=
-                "{longname: longvalue}"
-            other-attr2
-                ="{longname: longvalue}"
-        >
-        Text
-    </div>
+  <div
+      id="a"
+      class="b"
+      other-attr=
+        "{longname: longvalue}"
+      other-attr2
+        ="{longname: longvalue}"
+    >
+    Text
+  </div>
 </template>
 ```
 
@@ -108,9 +115,31 @@ This rule enforces a consistent indentation style in `<template>`. The default s
 
 ```html
 <template>
-    <div
-    id=""
-      class=""
-    />
+  <div
+  id=""
+    class=""
+  />
+</template>
+```
+
+:+1: Examples of **correct** code for `{alignAttributesVertically: true}`:
+
+```html
+<template>
+  <div id=""
+       class=""
+       some-attr=""
+  />
+</template>
+```
+
+:+1: Examples of **correct** code for `{alignAttributesVertically: false}`:
+
+```html
+<template>
+  <div id=""
+    class=""
+    some-attr=""
+  />
 </template>
 ```
diff --git a/lib/rules/html-indent.js b/lib/rules/html-indent.js
index f1f968ed6..a888395f6 100644
--- a/lib/rules/html-indent.js
+++ b/lib/rules/html-indent.js
@@ -34,6 +34,7 @@ function parseOptions (type, options) {
     attribute: 1,
     closeBracket: 0,
     switchCase: 0,
+    alignAttributesVertically: true,
     ignores: []
   }
 
@@ -53,6 +54,9 @@ function parseOptions (type, options) {
   if (Number.isSafeInteger(options.switchCase)) {
     ret.switchCase = options.switchCase
   }
+  if (options.alignAttributesVertically != null) {
+    ret.alignAttributesVertically = options.alignAttributesVertically
+  }
   if (options.ignores != null) {
     ret.ignores = options.ignores
   }
@@ -304,8 +308,9 @@ function create (context) {
    * @param {number} offset The offset to set.
    * @returns {void}
    */
-  function processNodeList (nodeList, leftToken, rightToken, offset) {
+  function processNodeList (nodeList, leftToken, rightToken, offset, alignVertically) {
     let t
+    alignVertically = alignVertically != null ? alignVertically : true
 
     if (nodeList.length >= 1) {
       let lastToken = leftToken
@@ -349,11 +354,20 @@ function create (context) {
           setOffset(baseToken, offset, leftToken)
         }
 
-        // Align the rest tokens to the first token.
+        // Set baseline
         if (nodeList.some(isBeginningOfLine)) {
           setBaseline(baseToken)
         }
-        setOffset(alignTokens, 0, baseToken)
+
+        if (alignVertically) {
+          // Align the rest tokens to the first token.
+          setOffset(alignTokens, 0, baseToken)
+        } else {
+          // Align tokens relatively to passed root node
+          // So it's possible to force proper position for VAttributes
+          const rootNode = nodeList && nodeList[0].parent
+          setOffset(alignTokens, offset, template.getFirstToken(rootNode))
+        }
       }
     }
 
@@ -760,7 +774,7 @@ function create (context) {
       const openToken = template.getFirstToken(node)
       const closeToken = template.getLastToken(node)
 
-      processNodeList(node.attributes, openToken, null, options.attribute)
+      processNodeList(node.attributes, openToken, null, options.attribute, options.alignAttributesVertically)
       if (closeToken != null && closeToken.type.endsWith('TagClose')) {
         setOffset(closeToken, options.closeBracket, openToken)
       }
@@ -1294,6 +1308,7 @@ module.exports = {
           'attribute': { type: 'integer', minimum: 0 },
           'closeBracket': { type: 'integer', minimum: 0 },
           'switchCase': { type: 'integer', minimum: 0 },
+          'alignAttributesVertically': { type: 'boolean' },
           'ignores': {
             type: 'array',
             items: {
diff --git a/tests/lib/rules/html-indent.js b/tests/lib/rules/html-indent.js
index d7e78407b..20088eb09 100644
--- a/tests/lib/rules/html-indent.js
+++ b/tests/lib/rules/html-indent.js
@@ -1269,6 +1269,40 @@ tester.run('html-indent', rule, {
       options: [4, { switchCase: 1 }]
     },
 
+    // options.alignAttributesVertically
+    {
+      code: unIndent`
+        <template>
+          <div a="a"
+            b="b"
+            c=
+              "c"
+            d
+              ="d"
+            e
+            f
+              =
+          ></div>
+        </template>
+      `,
+      options: [2, {
+        alignAttributesVertically: false
+      }]
+    },
+    {
+      code: unIndent`
+        <template>
+          <div a="a"
+            :b="b"
+            c="c"
+          ></div>
+        </template>
+      `,
+      options: [2, {
+        alignAttributesVertically: false
+      }]
+    },
+
     // Comments
     unIndent`
       <template>
@@ -1467,6 +1501,28 @@ tester.run('html-indent', rule, {
           "
         />
       </template>
+    `,
+    unIndent`
+      <template>
+        <div a="a"
+             :b="b"
+             c="c"
+        ></div>
+      </template>
+    `,
+    unIndent`
+      <template>
+        <div
+          a="a"
+          b="b"
+        ></div>
+      </template>
+    `,
+    unIndent`
+      <template>
+        <div a="a" b="b">
+        </div>
+      </template>
     `
   ],
 
@@ -1520,6 +1576,76 @@ tester.run('html-indent', rule, {
         { message: 'Expected indentation of 12 spaces but found 10 spaces.', line: 11 }
       ]
     },
+    {
+      code: unIndent`
+        <template>
+            <div a="a"
+                b="b"
+                c=
+                    "c"
+            >
+                Text
+            </div>
+        </template>
+      `,
+      output: unIndent`
+        <template>
+          <div a="a"
+               b="b"
+               c=
+                 "c"
+          >
+            Text
+          </div>
+        </template>
+      `,
+      options: [2],
+      errors: [
+        { message: 'Expected indentation of 2 spaces but found 4 spaces.', line: 2 },
+        { message: 'Expected indentation of 7 spaces but found 8 spaces.', line: 3 },
+        { message: 'Expected indentation of 7 spaces but found 8 spaces.', line: 4 },
+        { message: 'Expected indentation of 9 spaces but found 12 spaces.', line: 5 },
+        { message: 'Expected indentation of 2 spaces but found 4 spaces.', line: 6 },
+        { message: 'Expected indentation of 4 spaces but found 8 spaces.', line: 7 },
+        { message: 'Expected indentation of 2 spaces but found 4 spaces.', line: 8 }
+      ]
+    },
+    {
+      code: unIndent`
+        <template>
+            <div a="a"
+                b="b"
+                c=
+                    "c"
+            >
+                Text
+            </div>
+        </template>
+      `,
+      output: unIndent`
+        <template>
+          <div a="a"
+            b="b"
+            c=
+              "c"
+          >
+            Text
+          </div>
+        </template>
+      `,
+      options: [2, {
+        alignAttributesVertically: false
+      }],
+      errors: [
+        { message: 'Expected indentation of 2 spaces but found 4 spaces.', line: 2 },
+        { message: 'Expected indentation of 4 spaces but found 8 spaces.', line: 3 },
+        { message: 'Expected indentation of 4 spaces but found 8 spaces.', line: 4 },
+        { message: 'Expected indentation of 6 spaces but found 12 spaces.', line: 5 },
+        { message: 'Expected indentation of 2 spaces but found 4 spaces.', line: 6 },
+        { message: 'Expected indentation of 4 spaces but found 8 spaces.', line: 7 },
+        { message: 'Expected indentation of 2 spaces but found 4 spaces.', line: 8 }
+      ]
+    },
 
     // VEndTag
     {