diff --git a/.circleci/config.yml b/.circleci/config.yml
index addf6b4a22..eecaa1eab5 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -364,7 +364,7 @@ workflows:
           filters:
             branches:
               only:
-                - 404-page
+                - free
       # This is stage env for production QA releases
       - "build-prod-staging":
           context : org-global         
diff --git a/__tests__/shared/components/__snapshots__/TopcoderFooter.jsx.snap b/__tests__/shared/components/__snapshots__/TopcoderFooter.jsx.snap
index d7932d91ea..b78eaa7f41 100644
--- a/__tests__/shared/components/__snapshots__/TopcoderFooter.jsx.snap
+++ b/__tests__/shared/components/__snapshots__/TopcoderFooter.jsx.snap
@@ -45,7 +45,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/challenges"
+              href="https://www.topcoder-dev.com/challenges?ref=navb"
               target="_self"
             >
               All Challenges
@@ -55,7 +55,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/community/arena"
+              href="https://www.topcoder-dev.com/community/arena?ref=navb"
               target="_self"
             >
               Competitive Programming
@@ -65,7 +65,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/gigs"
+              href="https://www.topcoder-dev.com/gigs?ref=navb"
               target="_self"
             >
               Gig Work
@@ -75,7 +75,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/community/practice"
+              href="https://www.topcoder-dev.com/community/practice?ref=navb"
               target="_self"
             >
               Practice
@@ -101,7 +101,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/thrive/tracks?track=Competitive%20Programming"
+              href="https://www.topcoder-dev.com/thrive/tracks?track=Competitive%20Programming&ref=navb"
               target="_self"
             >
               Competitive Programming
@@ -111,7 +111,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/thrive/tracks?track=Data%20Science&tax="
+              href="https://www.topcoder-dev.com/thrive/tracks?track=Data%20Science&ref=navb"
               target="_self"
             >
               Data Science
@@ -121,7 +121,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/thrive/tracks?track=Design&tax="
+              href="https://www.topcoder-dev.com/thrive/tracks?track=Design&ref=navb"
               target="_self"
             >
               Design
@@ -131,7 +131,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/thrive/tracks?track=Development&tax="
+              href="https://www.topcoder-dev.com/thrive/tracks?track=Development&ref=navb"
               target="_self"
             >
               Development
@@ -141,7 +141,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/thrive/tracks?track=QA&tax="
+              href="https://www.topcoder-dev.com/thrive/tracks?track=QA&ref=navb"
               target="_self"
             >
               QA
@@ -167,7 +167,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/blog"
+              href="https://www.topcoder-dev.com/blog?ref=navb"
               target="_self"
             >
               Blog
@@ -177,7 +177,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/community/events"
+              href="https://www.topcoder-dev.com/community/events?ref=navb"
               target="_self"
             >
               Events Calendar
@@ -187,7 +187,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://vanilla.topcoder-dev.com"
+              href="https://vanilla.topcoder-dev.com?ref=navb"
               target="_self"
             >
               Forums
@@ -197,7 +197,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/community/member-programs"
+              href="https://www.topcoder-dev.com/community/member-programs?ref=navb"
               target="_self"
             >
               Programs
@@ -207,7 +207,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/community/statistics"
+              href="https://www.topcoder-dev.com/community/statistics?ref=navb"
               target="_self"
             >
               Statistics
@@ -217,7 +217,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/community/member-programs/topcoder-open"
+              href="https://www.topcoder-dev.com/community/member-programs/topcoder-open?ref=navb"
               target="_self"
             >
               TCO
@@ -227,7 +227,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/thrive"
+              href="https://www.topcoder-dev.com/thrive?ref=navb"
               target="_self"
             >
               Thrive
@@ -237,7 +237,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://discord.gg/topcoder"
+              href="https://discord.gg/topcoder?ref=navb"
               target="_blank"
             >
               Discord
@@ -263,7 +263,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/thrive/tracks?track=Topcoder&tax=Getting%20Paid"
+              href="https://www.topcoder-dev.com/thrive/tracks?track=Topcoder&tax=Getting%20Paid&ref=navb"
               target="_self"
             >
               Getting Paid
@@ -273,7 +273,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/thrive/tracks?track=Topcoder&tax=FAQ"
+              href="https://www.topcoder-dev.com/thrive/tracks?track=Topcoder&tax=FAQ&ref=navb"
               target="_self"
             >
               FAQ
@@ -283,7 +283,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/thrive/tracks?track=Topcoder"
+              href="https://www.topcoder-dev.com/thrive/tracks?track=Topcoder&ref=navb"
               target="_self"
             >
               General Info
@@ -319,7 +319,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/community/contact"
+              href="https://www.topcoder-dev.com/community/contact?ref=navb"
               target="_self"
             >
               Contact Us
@@ -329,7 +329,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://accounts-auth0.topcoder-dev.com?utm_source=community&utm_campaign=tc-footer&utm_medium=promotion&retUrl="
+              href="https://accounts-auth0.topcoder-dev.com?utm_source=community&utm_campaign=tc-footer&utm_medium=promotion&retUrl=&ref=navb"
               target="_self"
             >
               Join Community
@@ -339,7 +339,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/community/learn"
+              href="https://www.topcoder-dev.com/community/learn?ref=navb"
               target="_self"
             >
               About Community
@@ -349,7 +349,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/community/changelog"
+              href="https://www.topcoder-dev.com/community/changelog?ref=navb"
               target="_self"
             >
               Changelog
@@ -359,7 +359,7 @@ exports[`Matches shallow shapshot 1`] = `
             className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
           >
             <a
-              href="https://www.topcoder-dev.com/contact-us/"
+              href="https://go.topcoder.com/contact/?ref=navb"
               target="_self"
             >
               Talk to Sales
@@ -382,7 +382,7 @@ exports[`Matches shallow shapshot 1`] = `
           className="src-shared-components-TopcoderFooter-___style__social-icons___3CNGG"
         >
           <a
-            href="https://www.facebook.com/topcoder/"
+            href="https://www.facebook.com/topcoder/?ref=navb"
             rel="noopener noreferrer"
             target="_blank"
           >
@@ -400,7 +400,7 @@ exports[`Matches shallow shapshot 1`] = `
             </svg>
           </a>
           <a
-            href="https://www.youtube.com/c/TopcoderOfficial"
+            href="https://www.youtube.com/c/TopcoderOfficial?ref=navb"
             rel="noopener noreferrer"
             target="_blank"
           >
@@ -418,7 +418,7 @@ exports[`Matches shallow shapshot 1`] = `
             </svg>
           </a>
           <a
-            href="https://www.linkedin.com/company/topcoder"
+            href="https://www.linkedin.com/company/topcoder?ref=navb"
             rel="noopener noreferrer"
             target="_blank"
           >
@@ -436,7 +436,7 @@ exports[`Matches shallow shapshot 1`] = `
             </svg>
           </a>
           <a
-            href="https://twitter.com/topcoder"
+            href="https://twitter.com/topcoder?ref=navb"
             rel="noopener noreferrer"
             target="_blank"
           >
@@ -454,7 +454,7 @@ exports[`Matches shallow shapshot 1`] = `
             </svg>
           </a>
           <a
-            href="https://www.instagram.com/topcoder"
+            href="https://www.instagram.com/topcoder?ref=navb"
             rel="noopener noreferrer"
             target="_blank"
           >
@@ -472,7 +472,7 @@ exports[`Matches shallow shapshot 1`] = `
             </svg>
           </a>
           <a
-            href="https://discord.gg/topcoder"
+            href="https://discord.gg/topcoder?ref=navb"
             rel="noopener noreferrer"
             target="_blank"
           >
@@ -512,12 +512,12 @@ exports[`Matches shallow shapshot 1`] = `
         className="src-shared-components-TopcoderFooter-___style__mobile-navi-col___3BcW4"
       >
         <a
-          href="https://www.topcoder-dev.com/challenges"
+          href="https://www.topcoder-dev.com/challenges?ref=navb"
         >
           COMPETE
         </a>
         <a
-          href="https://www.topcoder-dev.com/thrive"
+          href="https://www.topcoder-dev.com/thrive?ref=navb"
         >
           TRACKS
         </a>
@@ -526,12 +526,12 @@ exports[`Matches shallow shapshot 1`] = `
         className="src-shared-components-TopcoderFooter-___style__mobile-navi-col___3BcW4"
       >
         <a
-          href="https://www.topcoder-dev.com/community/learn"
+          href="https://www.topcoder-dev.com/community/learn?ref=navb"
         >
           COMMUNITY
         </a>
         <a
-          href="https://www.topcoder-dev.com/thrive/tracks?track=Topcoder&tax=Help%20Articles"
+          href="https://www.topcoder-dev.com/thrive/tracks?track=Topcoder&tax=Help%20Articles&ref=navb"
         >
           HELP CENTER
         </a>
@@ -540,7 +540,7 @@ exports[`Matches shallow shapshot 1`] = `
         className="src-shared-components-TopcoderFooter-___style__mobile-navi-col___3BcW4"
       >
         <a
-          href="https://www.topcoder-dev.com/community/contact"
+          href="https://www.topcoder-dev.com/community/contact?ref=navb"
         >
           Contact Us
         </a>
@@ -550,7 +550,7 @@ exports[`Matches shallow shapshot 1`] = `
       className="src-shared-components-TopcoderFooter-___style__mobile-only___6RuB2 src-shared-components-TopcoderFooter-___style__social-icons___3CNGG"
     >
       <a
-        href="https://www.facebook.com/topcoder/"
+        href="https://www.facebook.com/topcoder/?ref=navb"
         rel="noopener noreferrer"
         target="_blank"
       >
@@ -568,7 +568,7 @@ exports[`Matches shallow shapshot 1`] = `
         </svg>
       </a>
       <a
-        href="https://www.youtube.com/c/TopcoderOfficial"
+        href="https://www.youtube.com/c/TopcoderOfficial?ref=navb"
         rel="noopener noreferrer"
         target="_blank"
       >
@@ -586,7 +586,7 @@ exports[`Matches shallow shapshot 1`] = `
         </svg>
       </a>
       <a
-        href="https://www.linkedin.com/company/topcoder"
+        href="https://www.linkedin.com/company/topcoder?ref=navb"
         rel="noopener noreferrer"
         target="_blank"
       >
@@ -604,7 +604,7 @@ exports[`Matches shallow shapshot 1`] = `
         </svg>
       </a>
       <a
-        href="https://twitter.com/topcoder"
+        href="https://twitter.com/topcoder?ref=navb"
         rel="noopener noreferrer"
         target="_blank"
       >
@@ -622,7 +622,7 @@ exports[`Matches shallow shapshot 1`] = `
         </svg>
       </a>
       <a
-        href="https://www.instagram.com/topcoder"
+        href="https://www.instagram.com/topcoder?ref=navb"
         rel="noopener noreferrer"
         target="_blank"
       >
@@ -640,7 +640,7 @@ exports[`Matches shallow shapshot 1`] = `
         </svg>
       </a>
       <a
-        href="https://discord.gg/topcoder"
+        href="https://discord.gg/topcoder?ref=navb"
         rel="noopener noreferrer"
         target="_blank"
       >
@@ -677,7 +677,7 @@ exports[`Matches shallow shapshot 1`] = `
         © 2022 Topcoder
         <a
           className="src-shared-components-TopcoderFooter-___style__link___3-nzm"
-          href="https://www.topcoder-dev.com/policy"
+          href="https://www.topcoder-dev.com/policy?ref=navb"
         >
           Policies
         </a>
diff --git a/config/production.js b/config/production.js
index 6557caf03e..6d3142daf7 100644
--- a/config/production.js
+++ b/config/production.js
@@ -68,13 +68,13 @@ module.exports = {
 
   ACCOUNT_MENU_SWITCH_TEXT: {
     title: 'Switch to BUSINESS',
-    href: 'https://connect.topcoder.com',
+    href: 'https://connect.topcoder.com?ref=nav',
   },
   HEADER_MENU: [
     {
       id: 'business',
       title: 'BUSINESS',
-      href: 'https://www.topcoder.com',
+      href: 'https://www.topcoder.com?ref=nav',
     },
     {
       id: 'community', // required for 'Switch to BUSINESS' to work
@@ -83,29 +83,29 @@ module.exports = {
         {
           id: 'home',
           title: 'Home',
-          href: '/home',
+          href: '/home?ref=nav',
           logged: true,
         },
         {
           id: 'myprofile',
           title: 'My Profile',
-          href: '/members/willFilledByUserName',
+          href: '/members/willFilledByUserName?ref=nav',
           logged: true,
         },
         {
           title: 'Payments',
-          href: 'https://community.topcoder.com/PactsMemberServlet?module=PaymentHistory&full_list=false',
+          href: 'https://community.topcoder.com/PactsMemberServlet?module=PaymentHistory&full_list=false&ref=nav',
           logged: true,
           openNewTab: true,
         },
         {
           title: 'Overview',
-          href: '/community/learn',
+          href: '/community/learn?ref=nav',
           logged: false,
         },
         {
           title: 'How It Works',
-          href: '/thrive/tracks?track=Topcoder',
+          href: '/thrive/tracks?track=Topcoder&ref=nav',
           logged: false,
         },
       ],
@@ -115,19 +115,19 @@ module.exports = {
           subMenu: [
             {
               title: 'All Challenges',
-              href: '/challenges',
+              href: '/challenges?ref=nav',
             },
             {
               title: 'Competitive Programming',
-              href: '/community/arena',
+              href: '/community/arena?ref=nav',
             },
             {
               title: 'Gig Work',
-              href: '/gigs',
+              href: '/gigs?ref=nav',
             },
             {
               title: 'Practice',
-              href: '/community/practice',
+              href: '/community/practice?ref=nav',
             },
           ],
         },
@@ -136,23 +136,23 @@ module.exports = {
           subMenu: [
             {
               title: 'Competitive Programming',
-              href: '/thrive/tracks?track=Competitive%20Programming',
+              href: '/thrive/tracks?track=Competitive%20Programming&ref=nav',
             },
             {
               title: 'Data Science',
-              href: '/thrive/tracks?track=Data%20Science',
+              href: '/thrive/tracks?track=Data%20Science&ref=nav',
             },
             {
               title: 'Design',
-              href: '/thrive/tracks?track=Design',
+              href: '/thrive/tracks?track=Design&ref=nav',
             },
             {
               title: 'Development',
-              href: '/thrive/tracks?track=Development',
+              href: '/thrive/tracks?track=Development&ref=nav',
             },
             {
               title: 'QA',
-              href: '/thrive/tracks?track=QA',
+              href: '/thrive/tracks?track=QA&ref=nav',
             },
           ],
         },
@@ -161,34 +161,34 @@ module.exports = {
           subMenu: [
             {
               title: 'TCO',
-              href: '/community/member-programs/topcoder-open',
+              href: '/community/member-programs/topcoder-open?ref=nav',
             },
             {
               title: 'Programs',
-              href: '/community/member-programs',
+              href: '/community/member-programs?ref=nav',
             },
             {
               title: 'Forums',
-              href: 'https://discussions.topcoder.com',
+              href: 'https://discussions.topcoder.com?ref=nav',
             },
             {
               title: 'Statistics',
-              href: '/community/statistics',
+              href: '/community/statistics?ref=nav',
             },
             {
               title: 'Blog',
-              href: 'https://www.topcoder.com/blog',
+              href: 'https://www.topcoder.com/blog?ref=nav',
               openNewTab: true,
             },
             {
               title: 'Thrive',
-              href: '/thrive',
+              href: '/thrive?ref=nav',
             },
           ],
         },
         {
           title: 'Discord',
-          href: 'https://discord.gg/topcoder',
+          href: 'https://discord.gg/topcoder?ref=nav',
           openNewTab: true,
         },
       ],
@@ -202,17 +202,17 @@ module.exports = {
   ACCOUNT_MENU: [
     {
       title: 'Settings',
-      href: '/settings/profile',
+      href: '/settings/profile?ref=nav',
     },
     { separator: true },
     {
       title: 'Help',
-      href: 'https://www.topcoder.com/thrive/tracks?track=Topcoder&tax=Help%20Articles',
+      href: 'https://www.topcoder.com/thrive/tracks?track=Topcoder&tax=Help%20Articles&ref=nav',
     },
     { separator: true },
     {
       title: 'Log Out',
-      href: 'https://www.topcoder.com/logout',
+      href: 'https://www.topcoder.com/logout?ref=nav',
     },
   ],
   // Config for TC EDU - THRIVE
diff --git a/src/shared/components/TopcoderFooter/index.jsx b/src/shared/components/TopcoderFooter/index.jsx
index d97986455d..6e86929809 100644
--- a/src/shared/components/TopcoderFooter/index.jsx
+++ b/src/shared/components/TopcoderFooter/index.jsx
@@ -54,44 +54,44 @@ export default function TopcoderFooter() {
             <h4 styleName="navi-col-title">COMPETE</h4>
             <div styleName="sep-line" />
             <ul styleName="navi-col-links">
-              <Link to={`${base}/challenges`}>All Challenges</Link>
-              <Link to={`${base}/community/arena`}>Competitive Programming</Link>
-              <Link to={`${base}/gigs`}>Gig Work</Link>
-              <Link to={`${base}/community/practice`}>Practice</Link>
+              <Link to={`${base}/challenges?ref=navb`}>All Challenges</Link>
+              <Link to={`${base}/community/arena?ref=navb`}>Competitive Programming</Link>
+              <Link to={`${base}/gigs?ref=navb`}>Gig Work</Link>
+              <Link to={`${base}/community/practice?ref=navb`}>Practice</Link>
             </ul>
           </div>
           <div styleName="navi-col">
             <h4 styleName="navi-col-title">TRACKS</h4>
             <div styleName="sep-line" />
             <ul styleName="navi-col-links">
-              <Link to={`${base}/thrive/tracks?track=Competitive%20Programming`}>Competitive Programming</Link>
-              <Link to={`${base}/thrive/tracks?track=Data%20Science&tax=`}>Data Science</Link>
-              <Link to={`${base}/thrive/tracks?track=Design&tax=`}>Design</Link>
-              <Link to={`${base}/thrive/tracks?track=Development&tax=`}>Development</Link>
-              <Link to={`${base}/thrive/tracks?track=QA&tax=`}>QA</Link>
+              <Link to={`${base}/thrive/tracks?track=Competitive%20Programming&ref=navb`}>Competitive Programming</Link>
+              <Link to={`${base}/thrive/tracks?track=Data%20Science&ref=navb`}>Data Science</Link>
+              <Link to={`${base}/thrive/tracks?track=Design&ref=navb`}>Design</Link>
+              <Link to={`${base}/thrive/tracks?track=Development&ref=navb`}>Development</Link>
+              <Link to={`${base}/thrive/tracks?track=QA&ref=navb`}>QA</Link>
             </ul>
           </div>
           <div styleName="navi-col">
             <h4 styleName="navi-col-title">COMMUNITY</h4>
             <div styleName="sep-line" />
             <ul styleName="navi-col-links">
-              <Link to={`${base}/blog`}>Blog</Link>
-              <Link to={`${base}/community/events`}>Events Calendar</Link>
-              <Link to={`${config.URL.FORUMS_VANILLA}`}>Forums</Link>
-              <Link to={`${base}/community/member-programs`}>Programs</Link>
-              <Link to={`${base}/community/statistics`}>Statistics</Link>
-              <Link to={`${base}/community/member-programs/topcoder-open`}>TCO</Link>
-              <Link to={`${base}/thrive`}>Thrive</Link>
-              <Link to="https://discord.gg/topcoder" openNewTab>Discord</Link>
+              <Link to={`${base}/blog?ref=navb`}>Blog</Link>
+              <Link to={`${base}/community/events?ref=navb`}>Events Calendar</Link>
+              <Link to={`${config.URL.FORUMS_VANILLA}?ref=navb`}>Forums</Link>
+              <Link to={`${base}/community/member-programs?ref=navb`}>Programs</Link>
+              <Link to={`${base}/community/statistics?ref=navb`}>Statistics</Link>
+              <Link to={`${base}/community/member-programs/topcoder-open?ref=navb`}>TCO</Link>
+              <Link to={`${base}/thrive?ref=navb`}>Thrive</Link>
+              <Link to="https://discord.gg/topcoder?ref=navb" openNewTab>Discord</Link>
             </ul>
           </div>
           <div styleName="navi-col">
             <h4 styleName="navi-col-title">HELP CENTER</h4>
             <div styleName="sep-line" />
             <ul styleName="navi-col-links">
-              <Link to={`${base}/thrive/tracks?track=Topcoder&tax=Getting%20Paid`}>Getting Paid</Link>
-              <Link to={`${base}/thrive/tracks?track=Topcoder&tax=FAQ`}>FAQ</Link>
-              <Link to={`${base}/thrive/tracks?track=Topcoder`}>General Info</Link>
+              <Link to={`${base}/thrive/tracks?track=Topcoder&tax=Getting%20Paid&ref=navb`}>Getting Paid</Link>
+              <Link to={`${base}/thrive/tracks?track=Topcoder&tax=FAQ&ref=navb`}>FAQ</Link>
+              <Link to={`${base}/thrive/tracks?track=Topcoder&ref=navb`}>General Info</Link>
               <Link to="mailto:support@topcoder.com">Website Help</Link>
             </ul>
           </div>
@@ -99,54 +99,54 @@ export default function TopcoderFooter() {
             <h4 styleName="navi-col-title">ABOUT</h4>
             <div styleName="sep-line" />
             <ul styleName="navi-col-links">
-              <Link to={`${base}/community/contact`}>Contact Us</Link>
+              <Link to={`${base}/community/contact?ref=navb`}>Contact Us</Link>
               {!loggedIn
-                && <Link to={`${authUrl}?utm_source=community&utm_campaign=tc-footer&utm_medium=promotion&retUrl=${retUrl}`}>Join Community</Link>
+                && <Link to={`${authUrl}?utm_source=community&utm_campaign=tc-footer&utm_medium=promotion&retUrl=${retUrl}&ref=navb`}>Join Community</Link>
               }
-              <Link to={`${base}/community/learn`}>About Community</Link>
-              <Link to={`${base}/community/changelog`}>Changelog</Link>
-              <Link to={`${base}/contact-us/`}>Talk to Sales</Link>
+              <Link to={`${base}/community/learn?ref=navb`}>About Community</Link>
+              <Link to={`${base}/community/changelog?ref=navb`}>Changelog</Link>
+              <Link to="https://go.topcoder.com/contact/?ref=navb">Talk to Sales</Link>
             </ul>
           </div>
           <div styleName="navi-col">
             <h4 styleName="navi-col-title">FOLLOW US</h4>
             <div styleName="sep-line" />
             <div styleName="social-icons">
-              <a href="https://www.facebook.com/topcoder/" target="_blank" rel="noopener noreferrer"><FacebookIcon /></a>
-              <a href="https://www.youtube.com/c/TopcoderOfficial" target="_blank" rel="noopener noreferrer"><YouTubeIcon /></a>
-              <a href="https://www.linkedin.com/company/topcoder" target="_blank" rel="noopener noreferrer"><LinkedInIcon /></a>
-              <a href="https://twitter.com/topcoder" target="_blank" rel="noopener noreferrer"><TwitterIcon /></a>
-              <a href="https://www.instagram.com/topcoder" target="_blank" rel="noopener noreferrer"><InstagramIcon /></a>
-              <a href="https://discord.gg/topcoder" target="_blank" rel="noopener noreferrer"><DiscordIcon /></a>
+              <a href="https://www.facebook.com/topcoder/?ref=navb" target="_blank" rel="noopener noreferrer"><FacebookIcon /></a>
+              <a href="https://www.youtube.com/c/TopcoderOfficial?ref=navb" target="_blank" rel="noopener noreferrer"><YouTubeIcon /></a>
+              <a href="https://www.linkedin.com/company/topcoder?ref=navb" target="_blank" rel="noopener noreferrer"><LinkedInIcon /></a>
+              <a href="https://twitter.com/topcoder?ref=navb" target="_blank" rel="noopener noreferrer"><TwitterIcon /></a>
+              <a href="https://www.instagram.com/topcoder?ref=navb" target="_blank" rel="noopener noreferrer"><InstagramIcon /></a>
+              <a href="https://discord.gg/topcoder?ref=navb" target="_blank" rel="noopener noreferrer"><DiscordIcon /></a>
             </div>
           </div>
         </div>
         <div styleName="sep-line" />
         <div styleName="mobile-navi">
           <div styleName="mobile-navi-col">
-            <a href={`${base}/challenges`}>COMPETE</a>
-            <a href={`${base}/thrive`}>TRACKS</a>
+            <a href={`${base}/challenges?ref=navb`}>COMPETE</a>
+            <a href={`${base}/thrive?ref=navb`}>TRACKS</a>
           </div>
           <div styleName="mobile-navi-col">
-            <a href={`${base}/community/learn`}>COMMUNITY</a>
-            <a href={`${base}/thrive/tracks?track=Topcoder&tax=Help%20Articles`}>HELP CENTER</a>
+            <a href={`${base}/community/learn?ref=navb`}>COMMUNITY</a>
+            <a href={`${base}/thrive/tracks?track=Topcoder&tax=Help%20Articles&ref=navb`}>HELP CENTER</a>
           </div>
           <div styleName="mobile-navi-col">
-            <a href={`${base}/community/contact`}>Contact Us</a>
+            <a href={`${base}/community/contact?ref=navb`}>Contact Us</a>
           </div>
         </div>
         <div styleName="mobile-only social-icons">
-          <a href="https://www.facebook.com/topcoder/" target="_blank" rel="noopener noreferrer"><FacebookIcon /></a>
-          <a href="https://www.youtube.com/c/TopcoderOfficial" target="_blank" rel="noopener noreferrer"><YouTubeIcon /></a>
-          <a href="https://www.linkedin.com/company/topcoder" target="_blank" rel="noopener noreferrer"><LinkedInIcon /></a>
-          <a href="https://twitter.com/topcoder" target="_blank" rel="noopener noreferrer"><TwitterIcon /></a>
-          <a href="https://www.instagram.com/topcoder" target="_blank" rel="noopener noreferrer"><InstagramIcon /></a>
-          <a href="https://discord.gg/topcoder" target="_blank" rel="noopener noreferrer"><DiscordIcon /></a>
+          <a href="https://www.facebook.com/topcoder/?ref=navb" target="_blank" rel="noopener noreferrer"><FacebookIcon /></a>
+          <a href="https://www.youtube.com/c/TopcoderOfficial?ref=navb" target="_blank" rel="noopener noreferrer"><YouTubeIcon /></a>
+          <a href="https://www.linkedin.com/company/topcoder?ref=navb" target="_blank" rel="noopener noreferrer"><LinkedInIcon /></a>
+          <a href="https://twitter.com/topcoder?ref=navb" target="_blank" rel="noopener noreferrer"><TwitterIcon /></a>
+          <a href="https://www.instagram.com/topcoder?ref=navb" target="_blank" rel="noopener noreferrer"><InstagramIcon /></a>
+          <a href="https://discord.gg/topcoder?ref=navb" target="_blank" rel="noopener noreferrer"><DiscordIcon /></a>
         </div>
         <div styleName="bottom">
           <span styleName="copyright-notice">
             {`© ${currentYear} Topcoder`}
-            <a href={`${base}/policy`} styleName="link">Policies</a>
+            <a href={`${base}/policy?ref=navb`} styleName="link">Policies</a>
           </span>
         </div>
       </div>