Merge pull request readthedocs#3344 from rtfd/ethical-ads-tweaks

Small tweaks to ethical ads page

Author: ericholscher

docs/ethical-advertising.rst

@@ -8,11 +8,13 @@ Instead of using an existing ad network, we are building the model we want to ex
 **We're building an advertising model that respects users while providing value to advertisers.**
 We don't track you, sell your data, or anything else.
 We simply show ads to users, based on the content of the pages you look at.
+We also give 10% of our ad space to :ref:`community projects <community-ads>`,
+as our way of saying thanks to the open source community
 
 We talk a bit below about :ref:`our worldview on advertising <ethical-info>`,
 if you want to know more.
 
-.. note::
+.. important::
 
    **Are you a marketer?**
    `Learn more <https://readthedocs.org/sustainability/advertising/>`_ about how you can connect with the millions of developers who Read the Docs each month.
@@ -27,6 +29,8 @@ feel free to `shoot us an email <mailto:[email protected]>`_.
 
 You can :ref:`opt out <opt-out>` of having paid ads on your projects,
 or seeing paid ads if you want.
+You will still see :ref:`community ads <community-ads>`,
+which we run for free that promote community projects. 
 
 We have gone into more detail about our views in our `blog post <https://blog.readthedocs.com/ads-on-read-the-docs/>`_ about this topic.
 Eric Holscher, one of our co-founders `talks a bit more <http://ericholscher.com/blog/2016/aug/31/funding-oss-marketing-money/>`_ about funding open source this way on his blog.
@@ -140,6 +144,7 @@ A member of our team will reach out to you with more information and help you to
     </form>
 
 
+.. _community-ads: 
 
 Community Ads
 -------------
@@ -156,10 +161,17 @@ Opting Out
 
 We have added multiple ways to opt out of the advertising on Read the Docs.
 
-Users can opt out of seeing paid advertisements on documentation pages by going to the drop down user menu in the top right of the Read the Docs dashboard and clicking **Settings**, or by going to https://readthedocs.org/accounts/edit/.
-On the **Details** tab, you can deselect **See paid advertising**.
+Users can opt out of seeing paid advertisements on documentation pages:
 
-Project owners can also disable advertisements for their projects. Options to control advertisements can be found on the project admin page, by clicking on the **Admin** dashboard link on the project page and selecting the **Advertising** section.
+* Go to the drop down user menu in the top right of the Read the Docs dashboard and clicking **Settings** (https://readthedocs.org/accounts/edit/).
+* On the **Details** tab, you can deselect **See paid advertising**.
+
+Project owners can also disable advertisements for their projects. You can change these options:
+
+* Click on your **Project** page (`/projects/<slug>/`)
+* Click the  **Admin** dashboard link 
+* Choose the **Advertising** submenu on the left side
+* Change your advertising settings
 
 Project opt out options include: