diff --git a/content/blog.toml b/content/_index.md
similarity index 63%
rename from content/blog.toml
rename to content/_index.md
index 889e663fb..3e926af75 100644
--- a/content/blog.toml
+++ b/content/_index.md
@@ -1,10 +1,11 @@
++++
 title = "Rust Blog"
-index-title = "The Rust Programming Language Blog"
-link-text = "the main Rust blog"
+index_title = "The Rust Programming Language Blog"
+link_text = "the main Rust blog"
 description = "Empowering everyone to build reliable and efficient software."
-index-html = """
+index_html = """
 This is the <b>main Rust blog</b>. \
 <a href="https://www.rust-lang.org/governance/">Rust teams</a> \
 use this blog to announce major developments in the world of Rust."""
-maintained-by = "the Rust Teams"
-requires-team = false
+maintained_by = "the Rust Teams"
++++
diff --git a/content/inside-rust/blog.toml b/content/inside-rust/_index.md
similarity index 74%
rename from content/inside-rust/blog.toml
rename to content/inside-rust/_index.md
index 8014cd1f1..11ae3b7b0 100644
--- a/content/inside-rust/blog.toml
+++ b/content/inside-rust/_index.md
@@ -1,12 +1,13 @@
++++
 title = "Inside Rust Blog"
-index-title = 'The "Inside Rust" Blog'
-link-text = 'the "Inside Rust" blog'
+index_title = 'The "Inside Rust" Blog'
+link_text = 'the "Inside Rust" blog'
 description = "Want to follow along with Rust development? Curious how you might get involved? Take a look!"
-index-html = """
+index_html = """
 This is the <b>"Inside Rust"</b> blog. This blog is aimed at those who wish \
 to follow along with Rust development. The various \
 <a href="https://www.rust-lang.org/governance">Rust teams and working groups</a> \
 use this blog to post status updates, calls for help, and other \
 similar announcements."""
-maintained-by = "the Rust Teams"
-requires-team = false
+maintained_by = "the Rust Teams"
++++
diff --git a/src/blogs.rs b/src/blogs.rs
index 9a06822fc..abb1f332a 100644
--- a/src/blogs.rs
+++ b/src/blogs.rs
@@ -2,11 +2,11 @@ use super::posts::Post;
 use serde::{Deserialize, Serialize};
 use std::path::{Path, PathBuf};
 
-static MANIFEST_FILE: &str = "blog.toml";
+static MANIFEST_FILE: &str = "_index.md";
 static POSTS_EXT: &str = "md";
 
 #[derive(Deserialize)]
-#[serde(rename_all = "kebab-case", deny_unknown_fields)]
+#[serde(deny_unknown_fields)]
 pub struct Manifest {
     /// Title to display in the "top row".
     pub(crate) title: String,
@@ -23,9 +23,6 @@ pub struct Manifest {
     /// Raw html describing the blog to insert into the index page.
     pub(crate) index_html: String,
 
-    /// If true, posts require a `team` in their metadata.
-    pub(crate) requires_team: bool,
-
     /// What text to use when linking to this blog in the "see also"
     /// section from other blogs.
     pub(crate) link_text: String,
@@ -46,15 +43,23 @@ pub struct Blog {
 
 impl Blog {
     fn load(prefix: PathBuf, dir: &Path) -> eyre::Result<Self> {
-        let manifest_content = std::fs::read_to_string(dir.join(MANIFEST_FILE))?;
+        let manifest_content = std::fs::read_to_string(dir.join(MANIFEST_FILE))?
+            .strip_prefix("+++\n")
+            .unwrap()
+            .strip_suffix("+++\n")
+            .unwrap()
+            .to_string();
         let manifest: Manifest = toml::from_str(&manifest_content)?;
 
         let mut posts = Vec::new();
         for entry in std::fs::read_dir(dir)? {
             let path = entry?.path();
+            if path.ends_with("_index.md") {
+                continue; // blog manifest is not a post
+            }
             let ext = path.extension().and_then(|e| e.to_str());
             if path.metadata()?.file_type().is_file() && ext == Some(POSTS_EXT) {
-                posts.push(Post::open(&path, &manifest)?);
+                posts.push(Post::open(&path)?);
             }
         }
 
@@ -115,8 +120,8 @@ impl Blog {
     }
 }
 
-/// Recursively load blogs in a directory. A blog is a directory with a `blog.toml`
-/// file inside it.
+/// Recursively load blogs in a directory. A blog is a directory with a
+/// `_index.md` file inside it.
 pub fn load(base: &Path) -> eyre::Result<Vec<Blog>> {
     let mut blogs = Vec::new();
     load_recursive(base, base, &mut blogs)?;
diff --git a/src/posts.rs b/src/posts.rs
index 8b7f996bf..f94d8b8e9 100644
--- a/src/posts.rs
+++ b/src/posts.rs
@@ -1,4 +1,3 @@
-use super::blogs::Manifest;
 use eyre::Context;
 use front_matter::FrontMatter;
 use regex::Regex;
@@ -30,7 +29,7 @@ pub struct Post {
 }
 
 impl Post {
-    pub(crate) fn open(path: &Path, manifest: &Manifest) -> eyre::Result<Self> {
+    pub(crate) fn open(path: &Path) -> eyre::Result<Self> {
         // yeah this might blow up, but it won't
         let filename = {
             let filename = path.file_name().unwrap().to_str().unwrap().to_string();
@@ -98,11 +97,6 @@ impl Post {
             ),
         };
 
-        // Enforce extra conditions
-        if manifest.requires_team && team_string.is_none() {
-            panic!("blog post at path `{}` lacks team metadata", path.display());
-        }
-
         // If they supplied team, it should look like `team-text <team-url>`
         let (team, team_url) = team_string.map_or((None, None), |s| {
             static R: LazyLock<Regex> =