Add 2023 stats post (#273)

* Add 2023 stats post

Realized we never did one of these for 2022 I don't think.
Probably worth backporting the data,
since most of it should be able to be found in our stats.

* Add image

* Apply suggestions from code review

Co-authored-by: Anthony <[email protected]>
Co-authored-by: Manuel Kaufmann <[email protected]>

* Fix image

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Co-authored-by: Anthony <[email protected]>
Co-authored-by: Manuel Kaufmann <[email protected]>

Author: 3 people

content/images/stats-2023.jpg

@@ -0,0 +1,110 @@
+Read the Docs 2023 Stats
+========================
+
+:date: Mar 6, 2024
+:category: Updates
+:tags: stats, year-in-review, homepage
+:authors: Eric Holscher
+:image: /images/stats-2023.jpg
+:image_credit: Photo by <a href="https://unsplash.com/@mokngr?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Moritz Knöringer</a> on <a href="https://unsplash.com/photos/a-black-and-white-logo-rrw0MtEqQoU?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Unsplash</a>
+
+2023 was a steady year for Read the Docs.
+We continue to see growth in our user base,
+but our overall revenue has been relatively flat.
+Overall things are going well,
+and we're excited to continue providing a world-class documentation platform and ethical ad network for our community.
+
+.. note::
+
+	You can always see our stats for the last `30 days`_.
+
+	Our posts from 2013_, 2014_, 2015_, 2016_, 2017_, 2018_, 2019_, 2020_, 2023_ are also available.
+
+.. _Read the Docs: https://readthedocs.org/
+.. _30 days: http://www.seethestats.com/site/readthedocs.org
+.. _2013: https://blog.readthedocs.com/read-the-docs-2013-stats/
+.. _2014: https://blog.readthedocs.com/read-the-docs-2014-stats/
+.. _2015: https://blog.readthedocs.com/read-the-docs-2015-stats/
+.. _2016: https://blog.readthedocs.com/read-the-docs-2016-stats/
+.. _2017: https://blog.readthedocs.com/read-the-docs-2017-stats/
+.. _2018: https://blog.readthedocs.com/read-the-docs-2018-stats/
+.. _2019: https://blog.readthedocs.com/read-the-docs-2019-stats/
+.. _2020: https://blog.readthedocs.com/read-the-docs-2020-stats/
+.. _2023: https://blog.readthedocs.com/read-the-docs-2023-stats/
+
+
+Page views
+----------
+
+Unfortunately we don't have page view stats for 2023,
+since we decided not to migrate to Google Analytics 4.
+
+We are working to improve our stats tracking with Plausible,
+but haven't fully expanded it to all our doc serving due to cost.
+
+Site stats
+----------
+
+The stats, in total numbers:
+
+* 198,645 new projects
+* 73,988 new users
+* 3,793,075 builds
+
+We continue to have a steady stream of new projects and users,
+however spam and abuse continue to be a problem.
+Overall the best metric for real users is the number of builds,
+since most builds are from real users.
+
+.. Project.objects.filter(pub_date__year=2023).count()
+.. User.objects.filter(date_joined__year=2023).count()
+.. Build.objects.filter(date__year=2023).count()
+
+Community
+---------
+
+This year, we had:
+
+* 7 `people`_ who committed code to the main repository
+* 2,543 `commits`_
+* 395 `issues`_ - 78 open, 317 closed
+
+Our overall support workload feels pretty steady,
+but unfortunately we haven't seen the growth in our community that we would like.
+We expanded the number of repos we have,
+so it's hard to get a full measure of these numbers.
+
+Projects like our theme and Addons see more contribution,
+since they are generally easier to contribute to.
+
+..  git rev-list --count --all --after="2022-12-31" --before="2024-01-01"
+
+.. _people: https://github.com/readthedocs/readthedocs.org/graphs/contributors?from=2023-01-01&to=2023-12-31&type=c
+.. _commits: https://github.com/rtfd/readthedocs.org/commits/main
+.. _issues: https://github.com/readthedocs/readthedocs.org/issues?q=is%3Aissue+created%3A2022-01-01..2022-12-31+
+
+Funding
+-------
+
+* $199,500 from advertising
+* $46,805 from Gold users
+* 7 paid staff (5 full-time)
+
+Overall our community site continues to be sustainable,
+and we're excited to be able to work on open source with a small team everyday.
+
+We have additional revenue from our `Read the Docs for Business`_ & EthicalAds_.
+Both of these continue to be great sources of revenue for us,
+and we're excited to continue proving the concept of ethical advertising.
+
+.. _EthicalAds: https://www.ethicalads.io/
+.. _Read the Docs for Business: https://about.readthedocs.com/
+
+.. The advertising revenue is ad revenue for RTD itself. Gotten from the Read the Docs publisher on EthicalAds.
+
+Conclusion
+----------
+
+We're glad to continue to be sustainable given the larger issues hitting many people in the software industry.
+We aren't seeing the growth we have historically,
+but keeping things steady is a good place to be.