diff --git a/readthedocs/projects/models.py b/readthedocs/projects/models.py
index f31560a75fd..07e13c97bfd 100644
--- a/readthedocs/projects/models.py
+++ b/readthedocs/projects/models.py
@@ -1443,7 +1443,6 @@ def add_features(sender, **kwargs):
     EXTERNAL_VERSION_BUILD = 'external_version_build'
     UPDATE_CONDA_STARTUP = 'update_conda_startup'
     CONDA_APPEND_CORE_REQUIREMENTS = 'conda_append_core_requirements'
-    SEARCH_ANALYTICS = 'search_analytics'
 
     FEATURES = (
         (USE_SPHINX_LATEST, _('Use latest version of Sphinx')),
@@ -1494,11 +1493,7 @@ def add_features(sender, **kwargs):
         (
             CONDA_APPEND_CORE_REQUIREMENTS,
             _('Append Read the Docs core requirements to environment.yml file'),
-        ),
-        (
-            SEARCH_ANALYTICS,
-            _('Enable search analytics'),
-        )
+        ),        
     )
 
     projects = models.ManyToManyField(
diff --git a/readthedocs/projects/views/private.py b/readthedocs/projects/views/private.py
index b25512f4583..704c8008bc5 100644
--- a/readthedocs/projects/views/private.py
+++ b/readthedocs/projects/views/private.py
@@ -934,11 +934,7 @@ def get_context_data(self, **kwargs):
         context = super().get_context_data(**kwargs)
         project = self.get_project()
 
-        context['show_analytics'] = project.has_feature(
-            Feature.SEARCH_ANALYTICS,
-        )
-        if not context['show_analytics']:
-            return context
+
 
         # data for plotting the line-chart
         query_count_of_1_month = SearchQuery.generate_queries_count_of_one_month(