diff --git a/readthedocs/gold/forms.py b/readthedocs/gold/forms.py
index 12d1d364567..f3a69cf2edb 100644
--- a/readthedocs/gold/forms.py
+++ b/readthedocs/gold/forms.py
@@ -81,6 +81,7 @@ def get_subscription(self):
 class GoldProjectForm(forms.Form):
     project = forms.CharField(
         required=True,
+        help_text='Enter the project\'s slug'
     )
 
     def __init__(self, *args, **kwargs):