diff --git a/docs/alternate_domains.rst b/docs/alternate_domains.rst
index d9135173a4e..63f88b98d4c 100644
--- a/docs/alternate_domains.rst
+++ b/docs/alternate_domains.rst
@@ -6,7 +6,7 @@ Read the Docs supports a number of custom domains for your convenience. Shorter
 Subdomain Support
 ------------------
 
-Every project has a subdomain that is available to serve its documentation. If you go to <slug>.readthedocs.io, it should show you the latest version of documentation. A good example is http://pip.readthedocs.io
+Every project has a subdomain that is available to serve its documentation. If you go to <slug>.readthedocs.io, it should show you the latest version of documentation. A good example is https://pip.readthedocs.io
 
 .. note:: If you have an old project that has an underscore (_) in the name, it will use a subdomain with a hyphen (-).
           `RFC 1035 <http://tools.ietf.org/html/rfc1035>`_ has more information on valid subdomains.
@@ -23,7 +23,7 @@ This requires two steps:
 .. note:: The ``Domain`` that should be used is the actual subdomain that you want your docs served on.
           Generally it will be `docs.projectname.org`.
 
-Using pip as an example, http://www.pip-installer.org resolves, but is hosted on our infrastructure.
+Using pip as an example, https://pip.pypa.io resolves, but is hosted on our infrastructure.
 
 As another example, fabric's dig record looks like this::
 
@@ -32,22 +32,55 @@ As another example, fabric's dig record looks like this::
     ;; ANSWER SECTION:
     docs.fabfile.org.   7200    IN  CNAME   readthedocs.io.
 
-.. note:: We used to map your projects documentation from the subdomain that you pointed your CNAME to.
-          This wasn't workable at scale,
-          and now we require you to set the domain you want to resolve on your project.
+.. note::
+
+    We used to map your projects documentation from the subdomain that you pointed your CNAME to.
+    This wasn't workable at scale,
+    and now we require you to set the domain you want to resolve on your project.
+
 
 CNAME SSL
 ---------
 
-We don't support SSL for CNAMEs on our side,
-but you can enable support if you have your own server.
-SSL requires having a secret key,
-and if we hosted the key for you,
-it would no longer be secret.
+By default, when you setup a custom domain to host documentation at Read the Docs,
+we will attempt to provision a domain validated SSL certificate for the domain.
+This service is generously provided by Cloudflare.
+
+.. note::
+
+    Some older setups configured a CNAME record pointing to ``readthedocs.org``
+    or another variation. While these continue to resolve,
+    they do not yet allow us to acquire SSL certificates for those domains.
+    Simply point the CNAME to ``readthedocs.io``.
+
+.. important::
+
+    Due to a limitation, a domain cannot be proxied on Cloudflare
+    to another Cloudflare account that also proxies.
+    This results in a "CNAME Cross-User Banned" error.
+    In order to do SSL termination, we must proxy this connection.
+    If you don't want us to do SSL termination for your domain --
+    **which means you are responsible for the SSL certificate** --
+    then set your CNAME to ``cloudflare-to-cloudflare.readthedocs.io``
+    instead of ``readthedocs.io``.
+
+    For more details, see this `previous issue`_.
+
+    .. _previous issue: https://github.com/rtfd/readthedocs.org/issues/4395
+
+
+Proxy SSL
+---------
+
+If you would prefer to do your own SSL termination
+on a server you own and control,
+you can do that although the setup is a bit more complex.
 
-To enable SSL:
+Broadly, the steps are:
 
 * Have a server listening on 443 that you control
+* Procure an SSL certificate for your domain and provision it
+  and the private key on your server.
 * Add a domain that you wish to point at Read the Docs
 * Enable proxying to us, with a custom ``X-RTD-SLUG`` header
 
@@ -57,7 +90,7 @@ An example nginx configuration for pip would look like:
    :emphasize-lines: 9
 
     server {
-        server_name docs.pip-installer.org;
+        server_name pip.pypa.io;
         location / {
             proxy_pass https://pip.readthedocs.io:443;
             proxy_set_header Host $http_host;
@@ -73,4 +106,4 @@ An example nginx configuration for pip would look like:
 rtfd.org
 ---------
 
-You can also use `rtfd.io` and `rtfd.org` for short URLs for Read the Docs. For example, http://pip.rtfd.io redirects to its documentation page. Any use of `rtfd.io` or `rtfd.org` will simply be redirected to `readthedocs.io`.
+You can also use `rtfd.io` and `rtfd.org` for short URLs for Read the Docs. For example, https://pip.rtfd.io redirects to its documentation page. Any use of `rtfd.io` or `rtfd.org` will simply be redirected to `readthedocs.io`.