diff --git a/readthedocs/projects/forms.py b/readthedocs/projects/forms.py
index caaeef9d0de..3c5952a6b76 100644
--- a/readthedocs/projects/forms.py
+++ b/readthedocs/projects/forms.py
@@ -114,9 +114,13 @@ def clean_name(self):
         name = self.cleaned_data.get('name', '')
         if not self.instance.pk:
             potential_slug = slugify(name)
-            if Project.objects.filter(slug=potential_slug).exists():
-                raise forms.ValidationError(
-                    _('Invalid project name, a project already exists with that name'))  # yapf: disable # noqa
+            project_exist = Project.objects.filter(slug=potential_slug).exists()
+            if project_exist:
+                project = Project.objects.get(slug=potential_slug)
+                project_url = project.get_absolute_url()
+                err_msg = ('Invalid project name, a <a href="{}" style="color: red">'
+                           'project</a> already exists with that name').format(project_url)
+                raise forms.ValidationError(mark_safe(err_msg)) # yapf: disable # noqa
         return name
 
     def clean_repo(self):
diff --git a/readthedocs/projects/migrations/0024_add_abandon_mail_sent.py b/readthedocs/projects/migrations/0024_add_abandon_mail_sent.py
new file mode 100644
index 00000000000..3f1ab9b80c5
--- /dev/null
+++ b/readthedocs/projects/migrations/0024_add_abandon_mail_sent.py
@@ -0,0 +1,21 @@
+# -*- coding: utf-8 -*-
+# Generated by Django 1.9.12 on 2018-03-04 09:24
+from __future__ import unicode_literals
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('projects', '0023_migrate-alias-slug'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='project',
+            name='abandoned_mail_sent',
+            field=models.BooleanField(default=False),
+        ),
+      
+    ]
diff --git a/readthedocs/projects/models.py b/readthedocs/projects/models.py
index 5ff628e899f..9847d644d37 100644
--- a/readthedocs/projects/models.py
+++ b/readthedocs/projects/models.py
@@ -8,6 +8,7 @@
 import logging
 import os
 from builtins import object  # pylint: disable=redefined-builtin
+from datetime import datetime, timedelta
 
 from django.conf import settings
 from django.contrib.auth.models import User
@@ -82,6 +83,7 @@ class Project(models.Model):
                                    related_name='projects')
     name = models.CharField(_('Name'), max_length=255)
     slug = models.SlugField(_('Slug'), max_length=255, unique=True)
+    abandoned_mail_sent = models.BooleanField(default=False)
     description = models.TextField(_('Description'), blank=True,
                                    help_text=_('The reStructuredText '
                                                'description of the project'))
@@ -558,6 +560,22 @@ def conf_dir(self, version=LATEST):
         if conf_file:
             return os.path.dirname(conf_file)
 
+    @property
+    def is_abandoned(self):
+        """Is project abandoned."""
+        if self.has_good_build:
+            latest_build = self.get_latest_build()
+            if latest_build:
+                latest_build_date = latest_build.date
+                today = datetime.today()
+                diff = today - latest_build_date
+                # Latest build a year ago.
+                if diff > timedelta(days=365):
+                    return True
+                return False
+            return False
+        return True
+
     @property
     def is_type_sphinx(self):
         """Is project type Sphinx."""
diff --git a/readthedocs/projects/urls/private.py b/readthedocs/projects/urls/private.py
index 7033e71a566..fc263fc474b 100644
--- a/readthedocs/projects/urls/private.py
+++ b/readthedocs/projects/urls/private.py
@@ -36,6 +36,10 @@
         private.project_manage,
         name='projects_manage'),
 
+    url(r'^(?P<project_slug>[-\w]+)/send_abandoned_mail/$',
+        private.send_abandoned_mail,
+        name='send_abandoned_mail'),
+
     url(r'^(?P<project_slug>[-\w]+)/comments_moderation/$',
         private.project_comments_moderation,
         name='projects_comments_moderation'),
diff --git a/readthedocs/projects/views/private.py b/readthedocs/projects/views/private.py
index 6db70fb6af5..dd24e4cd058 100644
--- a/readthedocs/projects/views/private.py
+++ b/readthedocs/projects/views/private.py
@@ -8,7 +8,7 @@
 
 from allauth.socialaccount.models import SocialAccount
 from django.contrib import messages
-from django.contrib.auth.decorators import login_required
+from django.contrib.auth.decorators import login_required, user_passes_test
 from django.contrib.auth.models import User
 from django.core.urlresolvers import reverse
 from django.http import (
@@ -26,7 +26,8 @@
 from readthedocs.builds.forms import AliasForm, VersionForm
 from readthedocs.builds.models import Version, VersionAlias
 from readthedocs.core.mixins import ListViewWithForm, LoginRequiredMixin
-from readthedocs.core.utils import broadcast, trigger_build
+from readthedocs.core.utils import broadcast, trigger_build, send_email
+from readthedocs.core.permissions import AdminPermission
 from readthedocs.integrations.models import HttpExchange, Integration
 from readthedocs.oauth.services import registry
 from readthedocs.oauth.utils import attach_webhook, update_webhook
@@ -264,6 +265,27 @@ def is_advanced(self):
         return data.get('advanced', True)
 
 
+@login_required
+@user_passes_test(lambda u: u.is_superuser)
+def send_abandoned_mail(request, project_slug):
+    """Sends abandoned project email."""
+    project = Project.objects.get(slug=project_slug)
+    proj_name = project_slug
+    context = {'proj_name': proj_name}
+    subject = 'Rename request for abandoned project'
+    for user in project.users.all():
+        email = user.email
+        send_email(
+            recipient=email,
+            subject=subject,
+            template='projects/email/abandon_project.txt',
+            template_html='projects/email/abandon_project.html',
+            context=context)
+    project.abandoned_mail_sent = True
+    project.save()
+    return HttpResponseRedirect(request.META.get('HTTP_REFERER', '/'))
+
+
 class ImportDemoView(PrivateViewMixin, View):
 
     """View to pass request on to import form to import demo project."""
diff --git a/readthedocs/rtd_tests/tests/test_privacy_urls.py b/readthedocs/rtd_tests/tests/test_privacy_urls.py
index e992a55ae1c..2991c3dd713 100644
--- a/readthedocs/rtd_tests/tests/test_privacy_urls.py
+++ b/readthedocs/rtd_tests/tests/test_privacy_urls.py
@@ -219,6 +219,7 @@ class PrivateProjectAdminAccessTest(PrivateProjectMixin, TestCase):
         # Places where we 302 on success -- These delete pages should probably be 405'ing
         '/dashboard/import/manual/demo/': {'status_code': 302},
         '/dashboard/pip/': {'status_code': 302},
+        '/dashboard/pip/send_abandoned_mail/': {'status_code':302},
         '/dashboard/pip/subprojects/delete/sub/': {'status_code': 302},
         '/dashboard/pip/translations/delete/sub/': {'status_code': 302},
 
@@ -253,6 +254,7 @@ class PrivateProjectUserAccessTest(PrivateProjectMixin, TestCase):
 
         # Unauth access redirect for non-owners
         '/dashboard/pip/': {'status_code': 302},
+        '/dashboard/pip/send_abandoned_mail/': {'status_code':302},
 
         # 405's where we should be POST'ing
         '/dashboard/pip/users/delete/': {'status_code': 405},
diff --git a/readthedocs/rtd_tests/tests/test_project.py b/readthedocs/rtd_tests/tests/test_project.py
index 38e7943634d..e4a9933fb69 100644
--- a/readthedocs/rtd_tests/tests/test_project.py
+++ b/readthedocs/rtd_tests/tests/test_project.py
@@ -1,3 +1,4 @@
+
 # -*- coding: utf-8 -*-
 from __future__ import (
     absolute_import, division, print_function, unicode_literals)
@@ -216,3 +217,78 @@ def test_finish_inactive_builds_task(self):
         self.assertTrue(self.build_3.success)
         self.assertEqual(self.build_3.error, '')
         self.assertEqual(self.build_3.state, BUILD_STATE_TRIGGERED)
+
+
+class TestAbandonedProject(TestCase):
+    fixtures = ['eric', 'test_data']
+
+    def setUp(self):
+        self.client.login(username='eric', password='test')
+        self.pip = Project.objects.get(slug='pip')
+        self.taggit = Project.objects.get(slug='taggit')
+        self.pinax = Project.objects.get(slug='pinax')
+
+        self.build_1 = Build.objects.create(
+            project=self.pip,
+            version=self.pip.get_stable_version(),
+            state=BUILD_STATE_FINISHED,
+        )
+
+        self.build_1.date = (
+            datetime.datetime.now() - datetime.timedelta(days=750))
+        self.build_1.success = False
+        self.build_1.save()
+
+        self.build_2 = Build.objects.create(
+            project=self.pip,
+            version=self.pip.get_stable_version(),
+            state=BUILD_STATE_FINISHED,
+        )
+
+        self.build_2.success = True
+        self.build_2.save()
+
+        self.build_3 = Build.objects.create(
+            project=self.taggit,
+            version=self.taggit.get_stable_version(),
+            state=BUILD_STATE_FINISHED,
+        )
+
+        self.build_3.date = (
+            datetime.datetime.now() - datetime.timedelta(days=2))
+        self.build_3.success = False
+        self.build_3.save()
+
+        self.build_4 = Build.objects.create(
+            project=self.taggit,
+            version=self.taggit.get_stable_version(),
+            state=BUILD_STATE_FINISHED,
+        )
+
+        self.build_4.success = False
+        self.build_4.save()
+
+        self.build_5 = Build.objects.create(
+            project=self.pinax,
+            version=self.pinax.get_stable_version(),
+            state=BUILD_STATE_FINISHED,
+        )
+
+        self.build_5.success = False
+        self.build_5.save()
+
+        self.build_6 = Build.objects.create(
+            project=self.pinax,
+            version=self.pinax.get_stable_version(),
+            state=BUILD_STATE_FINISHED,
+        )
+
+        self.build_6.date = (
+            datetime.datetime.now() - datetime.timedelta(days=750))
+        self.build_6.success = True
+        self.build_6.save()
+
+    def test_abandoned_project(self):
+        self.assertFalse(self.pip.is_abandoned)
+        self.assertTrue(self.taggit.is_abandoned)
+        self.assertFalse(self.pinax.is_abandoned)
diff --git a/readthedocs/templates/core/project_bar_base.html b/readthedocs/templates/core/project_bar_base.html
index 1224442eed4..1cffc49e319 100644
--- a/readthedocs/templates/core/project_bar_base.html
+++ b/readthedocs/templates/core/project_bar_base.html
@@ -23,6 +23,19 @@ <h1>
         <a href="{{ project.get_absolute_url }}">{{ project }}</a>
       </h1>
     </div>
+    
+    {% if project.is_abandoned and request.user.is_superuser %}
+      <div class="abandon=project">
+        {% if not project.abandoned_mail_sent %}
+          <form action="{% url "send_abandoned_mail" project.slug %}" method="post">
+            {% csrf_token %}
+            <input type="submit" name="submit-btn" value="{% trans "Email project owner with our abandoned project email" %}"/>
+          </form>
+        {% else %}
+          <p><strong>{%trans "Abandonment mail was sent to the owner of the project." %}</strong></p>
+        {% endif %}
+      </div>
+    {% endif %}
 
     <div class="options">
 
diff --git a/readthedocs/templates/projects/email/abandon_project.html b/readthedocs/templates/projects/email/abandon_project.html
new file mode 100644
index 00000000000..d80f2d1b9de
--- /dev/null
+++ b/readthedocs/templates/projects/email/abandon_project.html
@@ -0,0 +1,13 @@
+{% extends "core/email/common.html" %}
+
+{% load i18n %}
+
+{% block content %}
+    <p>
+      We've had a request from one of our users for the project name {{proj_name}} on Read the Docs. You are the current owner, and we wanted to reach out to you in accordance with our Abandoned Project policy (http://docs.readthedocs.io/en/latest/abandoned-projects.html).
+    </p>
+
+    <p>
+      Please reply at hello@readthedocs.com either allowing or disallowing the transfer of the name on Read the Docs within 6 weeks, otherwise we will take the action of *initiating the transfer to a new owner* by default.
+    </p>
+{% endblock %}
diff --git a/readthedocs/templates/projects/email/abandon_project.txt b/readthedocs/templates/projects/email/abandon_project.txt
new file mode 100644
index 00000000000..9398e1ec077
--- /dev/null
+++ b/readthedocs/templates/projects/email/abandon_project.txt
@@ -0,0 +1,9 @@
+{% extends "core/email/common.txt" %}
+
+{% load i18n %}
+
+{% block content %}
+We've had a request from one of our users for the project name {{proj_name}} on Read the Docs. You are the current owner, and we wanted to reach out to you in accordance with our Abandoned Project policy (http://docs.readthedocs.io/en/latest/abandoned-projects.html).
+
+Please reply at hello@readthedocs.com either allowing or disallowing the transfer of the name on Read the Docs within 6 weeks, otherwise we will take the action of *initiating the transfer to a new owner* by default.
+{% endblock %}