diff --git a/.gitignore b/.gitignore
index b3b1d20165e..a9c0f9f08ac 100644
--- a/.gitignore
+++ b/.gitignore
@@ -38,3 +38,4 @@ xml_output
 public_*
 private_*
 .rope_project/
+readthedocs/htmlcov
diff --git a/tox.ini b/tox.ini
index 3206dd370ba..01a7f8b2184 100644
--- a/tox.ini
+++ b/tox.ini
@@ -29,3 +29,14 @@ commands =
     --profile-path={toxinidir} \
     --profile=prospector \
     --die-on-tool-error
+
+
+[testenv:coverage]
+deps =
+    -r{toxinidir}/requirements/pip.txt
+    pytest-cov
+whitelist_externals = echo
+commands =
+    py.test --disable-pytest-warnings \
+        --cov-report=term --cov-report=html --cov=. {posargs}
+    echo Annotated HTML coverage report is in {toxinidir}/readthedocs/htmlcov/index.html