Merge pull request #2780 from rtfd/ethical-updates

Update the copy on ethical ads.

Author: ericholscher

docs/Makefile

@@ -60,7 +60,8 @@ html:
 	@echo "Build finished. The HTML pages are in $(BUILDDIR)/html."
 
 livehtml:
-	sphinx-autobuild -b html $(ALLSPHINXOPTS) $(BUILDDIR)/html
+	sphinx-autobuild -p 4444 -b html $(ALLSPHINXOPTS) $(BUILDDIR)/html
+
 
 dirhtml:
 	$(SPHINXBUILD) -b dirhtml $(ALLSPHINXOPTS) $(BUILDDIR)/dirhtml

docs/ethical-advertising.rst

@@ -4,14 +4,35 @@ Ethical Advertising
 Read the Docs is a large,
 free web service.
 There is one proven business model to support this kind of site:
-Advertising.
-We're building an advertising model that respects users while providing value to advertisers.
+**Advertising**.
+However,
+instead of using Google,
+we are building the advertising model that we want to exist.
+We only work with companies we like and respect,
+and offer products that are relevent to developers
+We hope that you'll discover new products and services that are relvent,
+and also new companies that care about supporting the open source community.
+
+**We're building an advertising model that respects users while providing value to advertisers.**
+We feel like this is something we can be proud of,
+and we can start leading the ad industry in the right direction.
 
 We talk a bit :ref:`below <ethical-info>` about our worldview on advertising.
+We're a community,
+and we value your feedback.
+If you ever want to reach out about this effort,
+feel free to `shoot us an email <mailto:[email protected]>`_.
+You can also :ref:`opt out <opt-out>` if you prefer.
 
-If you're a marketer,
+If you're a **marketer**,
 we have :ref:`information <ethical-buy-ads>` on how to get in touch with us about running ads.
 
+We have gone into more detail about our views in our `blog post <https://blog.readthedocs.com/ads-on-read-the-docs/>`_ about this topic.
+Also,
+Eric Holscher,
+one of our co-founders also `talks a bit more <http://ericholscher.com/blog/2016/aug/31/funding-oss-marketing-money/>`_ about funding open source this way on his blog.
+
+
 .. _ethical-info:
 
 Our worldview
@@ -21,10 +42,10 @@ We're building the advertising model we want to exist:
 
 * We don't track you
 * We don't sell your data
-* We host everything ourselves, no third-party scripts
+* We host everything ourselves, no third-party scripts or images
 
-We're doing newspaper advertising,
-on the internet.
+**We're doing newspaper advertising,
+on the internet.**
 For a hundred years,
 newspapers put an ad on the page,
 some folks would see it,
@@ -38,11 +59,11 @@ showing the same ads and gathering data about them.
 Then retailers sell your purchase data to try and attribute sales to advertising.
 Now there is an industry in doing `fake ad clicks`_ and other scams,
 which leads the ad industry to track you even more intrusively to know more about you.
-The current advertising industry is a vicious downward spiral.
+The current advertising industry is in a vicious downward spiral.
 
 As developers,
 we understand the `massive downsides`_ of the current advertising industry.
-From malware,
+This includes malware,
 slow site performance,
 and huge databases of your personal data being sold to the highest bidder.
 
@@ -51,12 +72,13 @@ They should run before your content,
 they should take over the page,
 the bigger, weirder, or flashier the better.
 
-**We opt out.**
+We opt out.
+~~~~~~~~~~~
 
-We don't store personal information about you.
-We only keep track of views and clicks.
-We don't build a profile of your personality to sell ads against.
-We only show high quality ads from companies that are of interest to developers.
+* We don't store personal information about you.
+* We only keep track of views and clicks.
+* We don't build a profile of your personality to sell ads against.
+* We only show high quality ads from companies that are of interest to developers.
 
 We are running a single,
 small,
@@ -76,7 +98,7 @@ We're building the advertising model we want to exist.
 We hope that others will join us in this mission:
 
 * **If you're a developer**,
-  talk to your marketing people about using advertising that respects your privacy.
+  `talk to your marketing folks <http://ericholscher.com/blog/2016/aug/31/funding-oss-marketing-money/>`_ about using advertising that respects your privacy.
 * **If you're a marketer**,
   vote with your dollars and support us in building the ad model we want to exist.
 
@@ -123,3 +145,19 @@ Fill out your information and we'll get in touch.
         <input type="text" name="_gotcha" style="display:none" />
     </form>
 
+.. _opt-out:
+
+Opting Out
+----------
+
+We have added multiple ways to opt out of the advertising on Read the Docs.
+Inside the **Admin > Advertising** section of every project,
+you can see options to control or remove advertising on your project.
+
+These options include:
+
+* Supporting us `financially <https://readthedocs.org/accounts/gold/subscription/?>`_ with Read the Docs Gold.
+* Supporting us with `your time <http://docs.readthedocs.org/en/latest/contribute.html?>`_ by contributing to the project.
+* Moving to our `paid product <https://readthedocs.com/pricing/?>`_ over at readthedocs.com.
+* Opting out without doing any of the above. This will make us a little sad, but we understand not everyone has the means to contribute back.
+