diff --git a/doc/source/release.rst b/doc/source/release.rst
index 7171b48f4097a..ed1834f14fc2e 100644
--- a/doc/source/release.rst
+++ b/doc/source/release.rst
@@ -186,6 +186,7 @@ Improvements to existing features
   - DatetimeIndex (and date_range) can now be constructed in a left- or
     right-open fashion using the ``closed`` parameter (:issue:`4579`)
   - Python csv parser now supports usecols (:issue:`4335`)
+  - Added support for Google Analytics v3 API segment IDs that also supports v2 IDs. (:issue:`5271`)
 
 API Changes
 ~~~~~~~~~~~
diff --git a/pandas/io/ga.py b/pandas/io/ga.py
index dcbecd74886ac..78c331cda829c 100644
--- a/pandas/io/ga.py
+++ b/pandas/io/ga.py
@@ -5,6 +5,7 @@
 4. Download JSON secret file and move into same directory as this file
 """
 from datetime import datetime
+import re
 from pandas import compat
 import numpy as np
 from pandas import DataFrame
@@ -359,7 +360,10 @@ def format_query(ids, metrics, start_date, end_date=None, dimensions=None,
     [_maybe_add_arg(qry, n, d) for n, d in zip(names, lst)]
 
     if isinstance(segment, compat.string_types):
-        _maybe_add_arg(qry, 'segment', segment, 'dynamic::ga')
+        if re.match("^[a-zA-Z0-9]+\-*[a-zA-Z0-9]*$", segment):
+            _maybe_add_arg(qry, 'segment', segment, 'gaid:')
+        else:
+            _maybe_add_arg(qry, 'segment', segment, 'dynamic::ga')
     elif isinstance(segment, int):
         _maybe_add_arg(qry, 'segment', segment, 'gaid:')
     elif segment:
diff --git a/pandas/io/tests/test_ga.py b/pandas/io/tests/test_ga.py
index a0f4dc45725a3..166917799ca82 100644
--- a/pandas/io/tests/test_ga.py
+++ b/pandas/io/tests/test_ga.py
@@ -10,8 +10,9 @@
 
 try:
     import httplib2
+    import pandas.io.ga as ga
     from pandas.io.ga import GAnalytics, read_ga
-    from pandas.io.auth import AuthenticationConfigError, reset_token_store
+    from pandas.io.auth import AuthenticationConfigError, reset_default_token_store
     from pandas.io import auth
 except ImportError:
     raise nose.SkipTest("need httplib2 and auth libs")
@@ -25,7 +26,7 @@ def test_remove_token_store(self):
         with open(auth.DEFAULT_TOKEN_FILE, 'w') as fh:
             fh.write('test')
 
-        reset_token_store()
+        reset_default_token_store()
         self.assert_(not os.path.exists(auth.DEFAULT_TOKEN_FILE))
 
     @slow
@@ -98,6 +99,26 @@ def test_iterator(self):
         except AuthenticationConfigError:
             raise nose.SkipTest("authentication error")
 
+    def test_v2_advanced_segment_format(self):
+        advanced_segment_id = 1234567
+        query = ga.format_query('google_profile_id', ['visits'], '2013-09-01', segment=advanced_segment_id)
+        assert query['segment'] == 'gaid::' + str(advanced_segment_id), "An integer value should be formatted as an advanced segment."
+    
+    def test_v2_dynamic_segment_format(self):
+        dynamic_segment_id = 'medium==referral'
+        query = ga.format_query('google_profile_id', ['visits'], '2013-09-01', segment=dynamic_segment_id)
+        assert query['segment'] == 'dynamic::ga:' + str(dynamic_segment_id), "A string value with more than just letters and numbers should be formatted as a dynamic segment."
+    
+    def test_v3_advanced_segment_common_format(self):
+        advanced_segment_id = 'aZwqR234'
+        query = ga.format_query('google_profile_id', ['visits'], '2013-09-01', segment=advanced_segment_id)
+        assert query['segment'] == 'gaid::' + str(advanced_segment_id), "A string value with just letters and numbers should be formatted as an advanced segment."
+    
+    def test_v3_advanced_segment_weird_format(self):
+        advanced_segment_id = 'aZwqR234-s1'
+        query = ga.format_query('google_profile_id', ['visits'], '2013-09-01', segment=advanced_segment_id)
+        assert query['segment'] == 'gaid::' + str(advanced_segment_id), "A string value with just letters, numbers, and hyphens should be formatted as an advanced segment."
+
     @slow
     @with_connectivity_check("http://www.google.com")
     def test_segment(self):