diff --git a/doc/source/user_guide/options.rst b/doc/source/user_guide/options.rst
index 1ba7ea21d6c8c..1193dff4361b4 100644
--- a/doc/source/user_guide/options.rst
+++ b/doc/source/user_guide/options.rst
@@ -487,6 +487,8 @@ styler.sparse.index                     True         "Sparsify" MultiIndex displ
                                                      elements in outer levels within groups).
 styler.sparse.columns                   True         "Sparsify" MultiIndex display for columns
                                                      in Styler output.
+styler.render.repr                      html         Standard output format for Styler rendered in Jupyter Notebook.
+                                                     Should be one of "html" or "latex".
 styler.render.max_elements              262144       Maximum number of datapoints that Styler will render
                                                      trimming either rows, columns or both to fit.
 styler.render.encoding                  utf-8        Default encoding for output HTML or LaTeX files.
diff --git a/pandas/core/config_init.py b/pandas/core/config_init.py
index b048eaee4aee1..f594232f5fb6d 100644
--- a/pandas/core/config_init.py
+++ b/pandas/core/config_init.py
@@ -757,6 +757,11 @@ def register_converter_cb(key):
     display each explicit level element in a hierarchical key for each column.
 """
 
+styler_render_repr = """
+: str
+    Determine which output to use in Jupyter Notebook in {"html", "latex"}.
+"""
+
 styler_max_elements = """
 : int
     The maximum number of data-cell (<td>) elements that will be rendered before
@@ -827,6 +832,13 @@ def register_converter_cb(key):
         "sparse.columns", True, styler_sparse_columns_doc, validator=is_bool
     )
 
+    cf.register_option(
+        "render.repr",
+        "html",
+        styler_render_repr,
+        validator=is_one_of_factory(["html", "latex"]),
+    )
+
     cf.register_option(
         "render.max_elements",
         2 ** 18,
diff --git a/pandas/io/formats/style.py b/pandas/io/formats/style.py
index a4bb19e395e38..54711473c1f5d 100644
--- a/pandas/io/formats/style.py
+++ b/pandas/io/formats/style.py
@@ -233,9 +233,17 @@ def __init__(
 
     def _repr_html_(self) -> str:
         """
-        Hooks into Jupyter notebook rich display system.
+        Hooks into Jupyter notebook rich display system, which calls _repr_html_ by
+        default if an object is returned at the end of a cell.
         """
-        return self.to_html()
+        if get_option("styler.render.repr") == "html":
+            return self.to_html()
+        return None
+
+    def _repr_latex_(self) -> str:
+        if get_option("styler.render.repr") == "latex":
+            return self.to_latex()
+        return None
 
     def render(
         self,
@@ -927,7 +935,7 @@ def to_html(
             ``class`` and ``id`` identifiers, or solely the ``<table>`` element without
             styling identifiers.
         **kwargs
-            Any additional keyword arguments are passed through to the jinj2
+            Any additional keyword arguments are passed through to the jinja2
             ``self.template.render`` process. This is useful when you need to provide
             additional variables for a custom template.
 
diff --git a/pandas/tests/io/formats/style/test_to_latex.py b/pandas/tests/io/formats/style/test_to_latex.py
index 914eeff97c0fe..671219872bb34 100644
--- a/pandas/tests/io/formats/style/test_to_latex.py
+++ b/pandas/tests/io/formats/style/test_to_latex.py
@@ -705,3 +705,11 @@ def test_apply_map_header_render_mi(df, index, columns):
     """
     )
     assert (expected_columns in result) is columns
+
+
+def test_repr_option(styler):
+    assert "<style" in styler._repr_html_()[:6]
+    assert styler._repr_latex_() is None
+    with option_context("styler.render.repr", "latex"):
+        assert "\\begin{tabular}" in styler._repr_latex_()[:15]
+        assert styler._repr_html_() is None