diff --git a/doc/source/conf.py b/doc/source/conf.py
index 78b317456f720..f126ad99cc463 100644
--- a/doc/source/conf.py
+++ b/doc/source/conf.py
@@ -208,6 +208,7 @@
     "external_links": [],
     "github_url": "https://github.com/pandas-dev/pandas",
     "twitter_url": "https://twitter.com/pandas_dev",
+    "google_analytics_id": "UA-27880019-2",
 }
 
 # Add any paths that contain custom themes here, relative to this directory.