diff --git a/pandas/io/excel/_base.py b/pandas/io/excel/_base.py
index e615507b4199d..c442f0d9bf66c 100644
--- a/pandas/io/excel/_base.py
+++ b/pandas/io/excel/_base.py
@@ -165,8 +165,9 @@
       result 'foo'
 
     If a column or index contains an unparseable date, the entire column or
-    index will be returned unaltered as an object data type. For non-standard
-    datetime parsing, use ``pd.to_datetime`` after ``pd.read_excel``.
+    index will be returned unaltered as an object data type. If you don`t want to
+    parse some cells as date just change their type in Excel to "Text".
+    For non-standard datetime parsing, use ``pd.to_datetime`` after ``pd.read_excel``.
 
     Note: A fast-path exists for iso8601-formatted dates.
 date_parser : function, optional