diff --git a/web/pandas/_templates/layout.html b/web/pandas/_templates/layout.html
index fe3e4d1245d93..120058afd1190 100644
--- a/web/pandas/_templates/layout.html
+++ b/web/pandas/_templates/layout.html
@@ -12,6 +12,7 @@
         <title>pandas - Python Data Analysis Library</title>
         <meta charset="utf-8">
         <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
+        <link rel='shortcut icon' type='image/x-icon' href='{{ base_url }}/static/img/favicon.ico'/>
         <link rel="stylesheet"
               href="https://maxcdn.bootstrapcdn.com/bootstrap/4.0.0/css/bootstrap.min.css"
               integrity="sha384-Gn5384xqQ1aoWXA+058RXPxPg6fy4IWvTNh0E263XmFcJlSAwiGgFAW/dAiS6JXm"
diff --git a/web/pandas/about/citing.md b/web/pandas/about/citing.md
index 77b79c41aa4d1..5cd31d8722b9d 100644
--- a/web/pandas/about/citing.md
+++ b/web/pandas/about/citing.md
@@ -33,14 +33,91 @@ If you use _pandas_ for a scientific publication, we would appreciate citations
 
 When using the project name _pandas_, please use it in lower case, even at the beginning of a sentence.
 
-The official logo of _pandas_ is:
+The official logos of _pandas_ are:
 
-![]({{ base_url }}/static/img/pandas.svg)
+### Primary logo
 
-You can download a `svg` version of the logo [here]({{ base_url }}/static/img/pandas.svg).
+<table class="table logo">
+    <tr>
+        <td>
+            <img alt="" src="{{ base_url }}/static/img/pandas.svg"/>
+        </td>
+        <td style="background-color: #150458">
+            <img alt="" src="{{ base_url }}/static/img/pandas_white.svg"/>
+        </td>
+    </tr>
+</table>
+
+### Secondary logo
+
+<table class="table logo">
+    <tr>
+        <td>
+            <img alt="" src="{{ base_url }}/static/img/pandas_secondary.svg"/>
+        </td>
+        <td style="background-color: #150458">
+            <img alt="" src="{{ base_url }}/static/img/pandas_secondary_white.svg"/>
+        </td>
+    </tr>
+</table>
+
+### Logo mark
+
+<table class="table logo">
+    <tr>
+        <td>
+            <img alt="" src="{{ base_url }}/static/img/pandas_mark.svg"/>
+        </td>
+        <td style="background-color: #150458">
+            <img alt="" src="{{ base_url }}/static/img/pandas_mark_white.svg"/>
+        </td>
+    </tr>
+</table>
+
+### Logo usage
+
+The pandas logo is available in full color and white accent.
+The full color logo should only appear against white backgrounds.
+The white accent logo should go against contrasting color background.
 
 When using the logo, please follow the next directives:
 
-- Leave enough margin around the logo
+- Primary logo should never be seen under 1 inch in size for printing and 72px for web
+- The secondary logo should never be seen under 0.75 inch in size for printing and 55px for web
+- Leave enough margin around the logo (leave the height of the logo in the top, bottom and both sides)
 - Do not distort the logo by changing its proportions
 - Do not place text or other elements on top of the logo
+
+### Colors
+
+<table class="table">
+    <tr>
+        <td style="text-align: center;">
+            <svg xmlns="http://www.w3.org/2000/svg" width="100" height="100">
+                <circle cx="50" cy="50" r="50" fill="#150458"/>
+            </svg>
+            <br/>
+            <b style="color: #150458;">Blue</b><br/>
+            RGB: R21 G4 B88<br/>
+            HEX: #150458
+        </td>
+        <td style="text-align: center;">
+            <svg xmlns="http://www.w3.org/2000/svg" width="100" height="100">
+                <circle cx="50" cy="50" r="50" fill="#ffca00"/>
+            </svg>
+            <br/>
+            <b style="color: #150458;">Yellow</b><br/>
+            RGB: R255 G202 B0<br/>
+            HEX: #FFCA00
+        </td>
+        <td style="text-align: center;">
+            <svg xmlns="http://www.w3.org/2000/svg" width="100" height="100">
+                <circle cx="50" cy="50" r="50" fill="#e70488"/>
+            </svg>
+            <br/>
+            <b style="color: #150458;">Pink</b><br/>
+            RGB: R231 G4 B136<br/>
+            HEX: #E70488
+        </td>
+    </tr>
+</table>
diff --git a/web/pandas/config.yml b/web/pandas/config.yml
index d5c505f298437..e2a95a5039884 100644
--- a/web/pandas/config.yml
+++ b/web/pandas/config.yml
@@ -16,7 +16,7 @@ main:
   - tables
   - fenced_code
 static:
-  logo: # /static/img/pandas.svg
+  logo: /static/img/pandas_white.svg
   css:
   - /static/css/pandas.css
 navbar:
diff --git a/web/pandas/static/css/pandas.css b/web/pandas/static/css/pandas.css
index 0a227cf8d96c9..8b5905d480ac3 100644
--- a/web/pandas/static/css/pandas.css
+++ b/web/pandas/static/css/pandas.css
@@ -31,7 +31,7 @@ code {
     color: #130654;
 }
 a.navbar-brand img {
-    max-height: 2em;
+    height: 3rem;
 }
 div.card {
     margin: 0 0 .2em .2em !important;
@@ -52,3 +52,9 @@ div.card .card-title {
 .navbar-dark .navbar-nav .nav-link:hover {
     color: white;
 }
+table.logo td {
+    text-align: center;
+}
+table.logo img {
+    height: 4rem;
+}
diff --git a/web/pandas/static/img/favicon.ico b/web/pandas/static/img/favicon.ico
new file mode 100644
index 0000000000000..0af2443dcaa3e
Binary files /dev/null and b/web/pandas/static/img/favicon.ico differ
diff --git a/web/pandas/static/img/pandas.svg b/web/pandas/static/img/pandas.svg
deleted file mode 120000
index 2e5d3872e4845..0000000000000
--- a/web/pandas/static/img/pandas.svg
+++ /dev/null
@@ -1 +0,0 @@
-../../../../doc/logo/pandas_logo.svg
\ No newline at end of file
diff --git a/web/pandas/static/img/pandas.svg b/web/pandas/static/img/pandas.svg
new file mode 100644
index 0000000000000..a7af4e4d2d401
--- /dev/null
+++ b/web/pandas/static/img/pandas.svg
@@ -0,0 +1 @@
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\ No newline at end of file
diff --git a/web/pandas/static/img/pandas_mark.svg b/web/pandas/static/img/pandas_mark.svg
new file mode 100644
index 0000000000000..1451f57de198e
--- /dev/null
+++ b/web/pandas/static/img/pandas_mark.svg
@@ -0,0 +1,111 @@
+<?xml version="1.0" encoding="UTF-8" standalone="no"?>
+<svg
+   xmlns:dc="http://purl.org/dc/elements/1.1/"
+   xmlns:cc="http://creativecommons.org/ns#"
+   xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
+   xmlns:svg="http://www.w3.org/2000/svg"
+   xmlns="http://www.w3.org/2000/svg"
+   xmlns:sodipodi="http://sodipodi.sourceforge.net/DTD/sodipodi-0.dtd"
+   xmlns:inkscape="http://www.inkscape.org/namespaces/inkscape"
+   id="Layer_1"
+   data-name="Layer 1"
+   viewBox="0 0 210.21 280.43"
+   version="1.1"
+   sodipodi:docname="pandas_mark.svg"
+   inkscape:version="0.92.4 (unknown)">
+  <metadata
+     id="metadata27">
+    <rdf:RDF>
+      <cc:Work
+         rdf:about="">
+        <dc:format>image/svg+xml</dc:format>
+        <dc:type
+           rdf:resource="http://purl.org/dc/dcmitype/StillImage" />
+      </cc:Work>
+    </rdf:RDF>
+  </metadata>
+  <sodipodi:namedview
+     pagecolor="#ffffff"
+     bordercolor="#666666"
+     borderopacity="1"
+     objecttolerance="10"
+     gridtolerance="10"
+     guidetolerance="10"
+     inkscape:pageopacity="0"
+     inkscape:pageshadow="2"
+     inkscape:window-width="1131"
+     inkscape:window-height="921"
+     id="namedview25"
+     showgrid="false"
+     inkscape:zoom="0.84156476"
+     inkscape:cx="107.48153"
+     inkscape:cy="140.215"
+     inkscape:window-x="0"
+     inkscape:window-y="0"
+     inkscape:window-maximized="0"
+     inkscape:current-layer="Layer_1" />
+  <defs
+     id="defs4">
+    <style
+       id="style2">.cls-1{fill:#130754;}.cls-2{fill:#48e5ac;}.cls-3{fill:#e70488;}</style>
+  </defs>
+  <title
+     id="title6">Artboard 61</title>
+  <rect
+     class="cls-1"
+     x="74.51"
+     y="43.03"
+     width="24.09"
+     height="50.02"
+     id="rect8" />
+  <rect
+     class="cls-1"
+     x="74.51"
+     y="145.78"
+     width="24.09"
+     height="50.02"
+     id="rect10" />
+  <rect
+     class="cls-2"
+     x="74.51"
+     y="107.65"
+     width="24.09"
+     height="23.6"
+     id="rect12"
+     style="fill:#ffca00;fill-opacity:1" />
+  <rect
+     class="cls-1"
+     x="35.81"
+     y="84.15"
+     width="24.09"
+     height="166.27"
+     id="rect14" />
+  <rect
+     class="cls-1"
+     x="112.41"
+     y="187.05"
+     width="24.09"
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+  <rect
+     class="cls-1"
+     x="112.41"
+     y="84.21"
+     width="24.09"
+     height="50.02"
+     id="rect18" />
+  <rect
+     class="cls-3"
+     x="112.41"
+     y="148.84"
+     width="24.09"
+     height="23.6"
+     id="rect20" />
+  <rect
+     class="cls-1"
+     x="150.3"
+     y="30"
+     width="24.09"
+     height="166.27"
+     id="rect22" />
+</svg>
diff --git a/web/pandas/static/img/pandas_mark_white.svg b/web/pandas/static/img/pandas_mark_white.svg
new file mode 100644
index 0000000000000..ae50bf5430c3a
--- /dev/null
+++ b/web/pandas/static/img/pandas_mark_white.svg
@@ -0,0 +1,111 @@
+<?xml version="1.0" encoding="UTF-8" standalone="no"?>
+<svg
+   xmlns:dc="http://purl.org/dc/elements/1.1/"
+   xmlns:cc="http://creativecommons.org/ns#"
+   xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
+   xmlns:svg="http://www.w3.org/2000/svg"
+   xmlns="http://www.w3.org/2000/svg"
+   xmlns:sodipodi="http://sodipodi.sourceforge.net/DTD/sodipodi-0.dtd"
+   xmlns:inkscape="http://www.inkscape.org/namespaces/inkscape"
+   id="Layer_1"
+   data-name="Layer 1"
+   viewBox="0 0 210.21 280.43"
+   version="1.1"
+   sodipodi:docname="pandas_mark_white.svg"
+   inkscape:version="0.92.4 (unknown)">
+  <metadata
+     id="metadata27">
+    <rdf:RDF>
+      <cc:Work
+         rdf:about="">
+        <dc:format>image/svg+xml</dc:format>
+        <dc:type
+           rdf:resource="http://purl.org/dc/dcmitype/StillImage" />
+      </cc:Work>
+    </rdf:RDF>
+  </metadata>
+  <sodipodi:namedview
+     pagecolor="#ffffff"
+     bordercolor="#666666"
+     borderopacity="1"
+     objecttolerance="10"
+     gridtolerance="10"
+     guidetolerance="10"
+     inkscape:pageopacity="0"
+     inkscape:pageshadow="2"
+     inkscape:window-width="761"
+     inkscape:window-height="480"
+     id="namedview25"
+     showgrid="false"
+     inkscape:zoom="0.84156476"
+     inkscape:cx="105.105"
+     inkscape:cy="140.215"
+     inkscape:window-x="0"
+     inkscape:window-y="0"
+     inkscape:window-maximized="0"
+     inkscape:current-layer="Layer_1" />
+  <defs
+     id="defs4">
+    <style
+       id="style2">.cls-1{fill:#fff;}.cls-2{fill:#48e5ac;}.cls-3{fill:#e70488;}</style>
+  </defs>
+  <title
+     id="title6">Artboard 61 copy</title>
+  <rect
+     class="cls-1"
+     x="74.51"
+     y="43.03"
+     width="24.09"
+     height="50.02"
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+  <rect
+     class="cls-1"
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+     y="145.78"
+     width="24.09"
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+  <rect
+     class="cls-2"
+     x="74.51"
+     y="107.65"
+     width="24.09"
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+  <rect
+     class="cls-1"
+     x="35.81"
+     y="84.15"
+     width="24.09"
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+  <rect
+     class="cls-1"
+     x="112.41"
+     y="187.05"
+     width="24.09"
+     height="50.02"
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+  <rect
+     class="cls-1"
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+     y="84.21"
+     width="24.09"
+     height="50.02"
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+  <rect
+     class="cls-3"
+     x="112.41"
+     y="148.84"
+     width="24.09"
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+     id="rect20" />
+  <rect
+     class="cls-1"
+     x="150.3"
+     y="30"
+     width="24.09"
+     height="166.27"
+     id="rect22" />
+</svg>
diff --git a/web/pandas/static/img/pandas_secondary.svg b/web/pandas/static/img/pandas_secondary.svg
new file mode 100644
index 0000000000000..e74404842e5b6
--- /dev/null
+++ b/web/pandas/static/img/pandas_secondary.svg
@@ -0,0 +1 @@
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diff --git a/web/pandas/static/img/pandas_secondary_white.svg b/web/pandas/static/img/pandas_secondary_white.svg
new file mode 100644
index 0000000000000..86bcca57a031e
--- /dev/null
+++ b/web/pandas/static/img/pandas_secondary_white.svg
@@ -0,0 +1 @@
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diff --git a/web/pandas/static/img/pandas_white.svg b/web/pandas/static/img/pandas_white.svg
new file mode 100644
index 0000000000000..bc7c41651182d
--- /dev/null
+++ b/web/pandas/static/img/pandas_white.svg
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