diff --git a/README.md b/README.md
index 0ff269645..5436f1fc8 100644
--- a/README.md
+++ b/README.md
@@ -138,6 +138,7 @@ Enforce all the rules in this category, as well as all higher priority rules, wi
 |  | [vue/no-template-key](./docs/rules/no-template-key.md) | disallow `key` attribute on `<template>` |
 |  | [vue/no-textarea-mustache](./docs/rules/no-textarea-mustache.md) | disallow mustaches in `<textarea>` |
 |  | [vue/no-unused-vars](./docs/rules/no-unused-vars.md) | disallow unused variable definitions of v-for directives or scope attributes |
+|  | [vue/no-use-v-if-with-v-for](./docs/rules/no-use-v-if-with-v-for.md) | disallow use v-if on the same element as v-for. |
 |  | [vue/require-component-is](./docs/rules/require-component-is.md) | require `v-bind:is` of `<component>` elements |
 |  | [vue/require-render-return](./docs/rules/require-render-return.md) | enforce render function to always return value |
 |  | [vue/require-v-for-key](./docs/rules/require-v-for-key.md) | require `v-bind:key` with `v-for` directives |
diff --git a/docs/rules/no-use-v-if-with-v-for.md b/docs/rules/no-use-v-if-with-v-for.md
new file mode 100644
index 000000000..18d552ec8
--- /dev/null
+++ b/docs/rules/no-use-v-if-with-v-for.md
@@ -0,0 +1,98 @@
+# disallow use v-if on the same element as v-for. (vue/no-use-v-if-with-v-for)
+
+> Never use `v-if` on the same element as `v-for`.
+>
+> There are two common cases where this can be tempting:
+>
+> * To filter items in a list (e.g. `v-for="user in users" v-if="user.isActive"`). In these cases, replace `users` with a new computed property that returns your filtered list (e.g. `activeUsers`).
+>
+> * To avoid rendering a list if it should be hidden (e.g. `v-for="user in users" v-if="shouldShowUsers"`). In these cases, move the `v-if` to a container element (e.g. `ul`, `ol`).
+>
+> https://vuejs.org/v2/style-guide/#Avoid-v-if-with-v-for-essential
+
+
+## :book: Rule Details
+
+:-1: Examples of **incorrect** code for this rule:
+
+```html
+<TodoItem
+  v-if="complete"
+  v-for="todo in todos"
+  :todo="todo"
+/>
+```
+
+In this case, the `v-if` should be written on the wrapper element.
+
+
+```html
+<TodoItem
+  v-for="todo in todos"
+  v-if="todo.shown"
+  :todo="todo"
+/>
+```
+
+In this case, the `v-for` list variable should be replace with a computed property that returns your filtered list.
+
+
+:+1: Examples of **correct** code for this rule:
+
+
+```html
+<ul v-if="complete">
+  <TodoItem
+    v-for="todo in todos"
+    :todo="todo"
+  />
+</ul>
+```
+
+
+
+```html
+<TodoItem
+  v-for="todo in shownTodos"
+  :todo="todo"
+/>
+```
+
+```js
+computed: {
+  shownTodos() {
+    return this.todos.filter((todo) => todo.shown)
+  }
+}
+```
+
+## :wrench: Options
+
+`allowUsingIterationVar` - Enables The `v-if` directive use the reference which is to the variables which are defined by the `v-for` directives.
+
+```js
+'vue/no-use-v-if-with-v-for': ['error', {
+  allowUsingIterationVar: true // default: false
+}]
+```
+
+:+1: Examples of additional **correct** code for this rule with sample `"allowUsingIterationVar": true` options:
+
+```html
+<TodoItem
+  v-if="complete"
+  v-for="todo in todos"
+  :todo="todo"
+/>
+```
+
+:-1: Examples of additional **incorrect** code for this rule with sample `"allowUsingIterationVar": true` options:
+
+```html
+<TodoItem
+  v-for="todo in todos"
+  v-if="todo.shown"
+  :todo="todo"
+/>
+```
+
diff --git a/lib/index.js b/lib/index.js
index 01fbaee4a..bbf0d36f2 100644
--- a/lib/index.js
+++ b/lib/index.js
@@ -32,6 +32,7 @@ module.exports = {
     'no-template-key': require('./rules/no-template-key'),
     'no-textarea-mustache': require('./rules/no-textarea-mustache'),
     'no-unused-vars': require('./rules/no-unused-vars'),
+    'no-use-v-if-with-v-for': require('./rules/no-use-v-if-with-v-for'),
     'order-in-components': require('./rules/order-in-components'),
     'require-component-is': require('./rules/require-component-is'),
     'require-default-prop': require('./rules/require-default-prop'),
diff --git a/lib/rules/no-use-v-if-with-v-for.js b/lib/rules/no-use-v-if-with-v-for.js
new file mode 100644
index 000000000..692d9bf0e
--- /dev/null
+++ b/lib/rules/no-use-v-if-with-v-for.js
@@ -0,0 +1,85 @@
+/**
+ * @author Yosuke Ota
+ *
+ * issue        https://github.com/vuejs/eslint-plugin-vue/issues/403
+ * Style guide: https://vuejs.org/v2/style-guide/#Avoid-v-if-with-v-for-essential
+ *
+ * I implemented it with reference to `no-confusing-v-for-v-if`
+ */
+'use strict'
+
+// ------------------------------------------------------------------------------
+// Requirements
+// ------------------------------------------------------------------------------
+
+const utils = require('../utils')
+
+// ------------------------------------------------------------------------------
+// Helpers
+// ------------------------------------------------------------------------------
+
+/**
+ * Check whether the given `v-if` node is using the variable which is defined by the `v-for` directive.
+ * @param {ASTNode} vIf The `v-if` attribute node to check.
+ * @returns {boolean} `true` if the `v-if` is using the variable which is defined by the `v-for` directive.
+ */
+function isUsingIterationVar (vIf) {
+  const element = vIf.parent.parent
+  return vIf.value.references.some(reference =>
+    element.variables.some(variable =>
+      variable.id.name === reference.id.name &&
+      variable.kind === 'v-for'
+    )
+  )
+}
+
+// ------------------------------------------------------------------------------
+// Rule Definition
+// ------------------------------------------------------------------------------
+
+module.exports = {
+  meta: {
+    docs: {
+      description: 'disallow use v-if on the same element as v-for.',
+      category: undefined,
+      url: 'https://github.com/vuejs/eslint-plugin-vue/blob/v4.2.2/docs/rules/no-use-v-if-with-v-for.md'
+    },
+    fixable: null,
+    schema: [{
+      type: 'object',
+      properties: {
+        allowUsingIterationVar: {
+          type: 'boolean'
+        }
+      }
+    }]
+  },
+
+  create (context) {
+    const options = context.options[0] || {}
+    const allowUsingIterationVar = options.allowUsingIterationVar === true // default false
+    return utils.defineTemplateBodyVisitor(context, {
+      "VAttribute[directive=true][key.name='if']" (node) {
+        const element = node.parent.parent
+
+        if (utils.hasDirective(element, 'for')) {
+          if (isUsingIterationVar(node)) {
+            if (!allowUsingIterationVar) {
+              context.report({
+                node,
+                loc: node.loc,
+                message: "The 'v-for' list variable should be replace with a new computed property that returns your filtered list by this 'v-if' condition."
+              })
+            }
+          } else {
+            context.report({
+              node,
+              loc: node.loc,
+              message: "This 'v-if' should be moved to the wrapper element."
+            })
+          }
+        }
+      }
+    })
+  }
+}
diff --git a/tests/lib/rules/no-use-v-if-with-v-for.js b/tests/lib/rules/no-use-v-if-with-v-for.js
new file mode 100644
index 000000000..28ee049e8
--- /dev/null
+++ b/tests/lib/rules/no-use-v-if-with-v-for.js
@@ -0,0 +1,129 @@
+/**
+ * @author Yosuke Ota
+ */
+'use strict'
+
+// ------------------------------------------------------------------------------
+// Requirements
+// ------------------------------------------------------------------------------
+
+const RuleTester = require('eslint').RuleTester
+const rule = require('../../../lib/rules/no-use-v-if-with-v-for')
+
+// ------------------------------------------------------------------------------
+// Tests
+// ------------------------------------------------------------------------------
+
+const tester = new RuleTester({
+  parser: 'vue-eslint-parser',
+  parserOptions: { ecmaVersion: 2015 }
+})
+
+tester.run('no-use-v-if-with-v-for', rule, {
+  valid: [
+    {
+      filename: 'test.vue',
+      code: ''
+    },
+    {
+      filename: 'test.vue',
+      code: '<template><div><div v-for="x in list" v-if="x"></div></div></template>',
+      options: [{ allowUsingIterationVar: true }]
+    },
+    {
+      filename: 'test.vue',
+      code: '<template><div><div v-for="x in list" v-if="x.foo"></div></div></template>',
+      options: [{ allowUsingIterationVar: true }]
+    },
+    {
+      filename: 'test.vue',
+      code: '<template><div><div v-for="(x,i) in list" v-if="i%2==0"></div></div></template>',
+      options: [{ allowUsingIterationVar: true }]
+    },
+    {
+      filename: 'test.vue',
+      code: '<template><div v-if="shown"><div v-for="(x,i) in list"></div></div></template>'
+    },
+    {
+      filename: 'test.vue',
+      code: `
+        <template>
+          <ul>
+            <li
+              v-for="user in activeUsers"
+              :key="user.id"
+            >
+              {{ user.name }}
+            <li>
+          </ul>
+        </template>
+      `
+    },
+    {
+      filename: 'test.vue',
+      code: `
+        <template>
+          <ul v-if="shouldShowUsers">
+            <li
+              v-for="user in users"
+              :key="user.id"
+            >
+              {{ user.name }}
+            <li>
+          </ul>
+        </template>
+      `
+    }
+  ],
+  invalid: [
+    {
+      filename: 'test.vue',
+      code: '<template><div><div v-for="x in list" v-if="shown"></div></div></template>',
+      errors: ["This 'v-if' should be moved to the wrapper element."]
+    },
+    {
+      filename: 'test.vue',
+      code: '<template><div><div v-for="x in list" v-if="list.length&gt;0"></div></div></template>',
+      errors: ["This 'v-if' should be moved to the wrapper element."]
+    },
+    {
+      filename: 'test.vue',
+      code: '<template><div><div v-for="x in list" v-if="x.isActive"></div></div></template>',
+      errors: ["The 'v-for' list variable should be replace with a new computed property that returns your filtered list by this 'v-if' condition."]
+    },
+    {
+      filename: 'test.vue',
+      code: `
+        <template>
+          <ul>
+            <li
+              v-for="user in users"
+              v-if="user.isActive"
+              :key="user.id"
+            >
+              {{ user.name }}
+            <li>
+          </ul>
+        </template>
+      `,
+      errors: ["The 'v-for' list variable should be replace with a new computed property that returns your filtered list by this 'v-if' condition."]
+    },
+    {
+      filename: 'test.vue',
+      code: `
+        <template>
+          <ul>
+            <li
+              v-for="user in users"
+              v-if="shouldShowUsers"
+              :key="user.id"
+            >
+              {{ user.name }}
+            <li>
+          </ul>
+        </template>
+      `,
+      errors: ["This 'v-if' should be moved to the wrapper element."]
+    }
+  ]
+})