diff --git a/__tests__/src/rules/prefer-tag-over-role-test.js b/__tests__/src/rules/prefer-tag-over-role-test.js
new file mode 100644
index 000000000..1b6b898fb
--- /dev/null
+++ b/__tests__/src/rules/prefer-tag-over-role-test.js
@@ -0,0 +1,66 @@
+import { RuleTester } from 'eslint';
+import parserOptionsMapper from '../../__util__/parserOptionsMapper';
+import rule from '../../../src/rules/prefer-tag-over-role';
+
+const ruleTester = new RuleTester();
+
+const expectedError = (role, tag) => ({
+  message: `Use ${tag} instead of the "${role}" role to ensure accessibility across all devices.`,
+  type: 'JSXOpeningElement',
+});
+
+ruleTester.run('element-role', rule, {
+  valid: [
+    { code: '<div />;' },
+    { code: '<div role="unknown" />;' },
+    { code: '<div role="also unknown" />;' },
+    { code: '<other />' },
+    { code: '<img role="img" />' },
+    { code: '<input role="checkbox" />' },
+  ].map(parserOptionsMapper),
+  invalid: [
+    {
+      code: '<div role="checkbox" />',
+      errors: [expectedError('checkbox', '<input type="checkbox">')],
+    },
+    {
+      code: '<div role="button checkbox" />',
+      errors: [expectedError('checkbox', '<input type="checkbox">')],
+    },
+    {
+      code: '<div role="heading" />',
+      errors: [
+        expectedError('heading', '<h1>, <h2>, <h3>, <h4>, <h5>, or <h6>'),
+      ],
+    },
+    {
+      code: '<div role="link" />',
+      errors: [
+        expectedError(
+          'link',
+          '<a href=...>, <area href=...>, or <link href=...>',
+        ),
+      ],
+    },
+    {
+      code: '<div role="rowgroup" />',
+      errors: [expectedError('rowgroup', '<tbody>, <tfoot>, or <thead>')],
+    },
+    {
+      code: '<span role="checkbox" />',
+      errors: [expectedError('checkbox', '<input type="checkbox">')],
+    },
+    {
+      code: '<other role="checkbox" />',
+      errors: [expectedError('checkbox', '<input type="checkbox">')],
+    },
+    {
+      code: '<other role="checkbox" />',
+      errors: [expectedError('checkbox', '<input type="checkbox">')],
+    },
+    {
+      code: '<div role="banner" />',
+      errors: [expectedError('banner', '<header>')],
+    },
+  ].map(parserOptionsMapper),
+});
diff --git a/docs/rules/element-roles.md b/docs/rules/element-roles.md
new file mode 100644
index 000000000..3c1309ed8
--- /dev/null
+++ b/docs/rules/element-roles.md
@@ -0,0 +1,30 @@
+# prefer-tag-over-role
+
+Enforces using semantic DOM elements over the ARIA `role` property.
+
+## Rule details
+
+This rule takes no arguments.
+
+### Succeed
+
+```jsx
+<div>...</div>
+<header>...</header>
+<img alt="" src="image.jpg" />
+```
+
+### Fail
+
+```jsx
+<div role="checkbox">
+<div role="img">
+```
+
+## Accessibility guidelines
+
+- [WAI-ARIA Roles model](https://www.w3.org/TR/wai-aria-1.0/roles)
+
+### Resources
+
+- [MDN WAI-ARIA Roles](https://developer.mozilla.org/en-US/docs/Web/Accessibility/ARIA/Roles)
diff --git a/src/rules/prefer-tag-over-role.js b/src/rules/prefer-tag-over-role.js
new file mode 100644
index 000000000..0f6d00b3c
--- /dev/null
+++ b/src/rules/prefer-tag-over-role.js
@@ -0,0 +1,87 @@
+import { roleElements } from 'aria-query';
+import { getProp, getPropValue } from 'jsx-ast-utils';
+
+import getElementType from '../util/getElementType';
+import { generateObjSchema } from '../util/schemas';
+
+const errorMessage = 'Use {{tag}} instead of the "{{role}}" role to ensure accessibility across all devices.';
+
+const schema = generateObjSchema();
+
+const formatTag = (tag) => {
+  if (!tag.attributes) {
+    return `<${tag.name}>`;
+  }
+
+  const [attribute] = tag.attributes;
+  const value = attribute.value ? `"${attribute.value}"` : '...';
+
+  return `<${tag.name} ${attribute.name}=${value}>`;
+};
+
+const getLastPropValue = (rawProp) => {
+  const propValue = getPropValue(rawProp);
+  if (!propValue) {
+    return propValue;
+  }
+
+  const lastSpaceIndex = propValue.lastIndexOf(' ');
+
+  return lastSpaceIndex === -1
+    ? propValue
+    : propValue.substring(lastSpaceIndex + 1);
+};
+
+export default {
+  meta: {
+    docs: {
+      url: 'https://github.com/jsx-eslint/eslint-plugin-jsx-a11y/tree/HEAD/docs/rules/prefer-tag-over-role.md',
+    },
+    schema: [schema],
+  },
+
+  create: (context) => {
+    const elementType = getElementType(context);
+
+    return {
+      JSXOpeningElement: (node) => {
+        const role = getLastPropValue(getProp(node.attributes, 'role'));
+        if (!role) {
+          return;
+        }
+
+        const matchedTagsSet = roleElements.get(role);
+        if (!matchedTagsSet) {
+          return;
+        }
+
+        const matchedTags = Array.from(matchedTagsSet);
+        if (
+          matchedTags.some(
+            (matchedTag) => matchedTag.name === elementType(node),
+          )
+        ) {
+          return;
+        }
+
+        context.report({
+          data: {
+            tag:
+              matchedTags.length === 1
+                ? formatTag(matchedTags[0])
+                : [
+                  matchedTags
+                    .slice(0, matchedTags.length - 1)
+                    .map(formatTag)
+                    .join(', '),
+                  formatTag(matchedTags[matchedTags.length - 1]),
+                ].join(', or '),
+            role,
+          },
+          node,
+          message: errorMessage,
+        });
+      },
+    };
+  },
+};