diff --git a/.eslintrc.js b/.eslintrc.js
index 352444a0..5c84bfcc 100644
--- a/.eslintrc.js
+++ b/.eslintrc.js
@@ -35,7 +35,13 @@ module.exports = {
       extends: ['plugin:self/all'],
       rules: {
         'self/report-message-format': ['error', '^[^a-z].*.$'],
-        'self/require-meta-docs-url': 'off',
+        'self/require-meta-docs-url': [
+          'error',
+          {
+            pattern:
+              'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/{{name}}.md',
+          },
+        ],
       },
     },
     {
diff --git a/lib/index.js b/lib/index.js
index 32e427a6..4ee38c96 100644
--- a/lib/index.js
+++ b/lib/index.js
@@ -13,7 +13,6 @@ const fs = require('fs');
 const path = require('path');
 const packageMetadata = require('../package');
 const PLUGIN_NAME = packageMetadata.name.replace(/^eslint-plugin-/, '');
-const PLUGIN_VERSION = packageMetadata.version;
 
 const configFilters = {
   all: () => true,
@@ -28,26 +27,13 @@ const configFilters = {
 // Plugin Definition
 // ------------------------------------------------------------------------------
 
-/**
- * Loads a given rule from the filesystem and generates its documentation URL
- * @param {string} ruleName The name of the rule
- * @returns {Rule} The ESLint rule to export
- */
-function loadRule (ruleName) {
-  const rule = require(path.join(__dirname, 'rules', ruleName));
-
-  rule.meta.docs.url =
-    `https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/v${PLUGIN_VERSION}/docs/rules/${ruleName}.md`;
-
-  return rule;
-}
-
 // import all rules in lib/rules
 const allRules = Object.fromEntries(fs
   .readdirSync(`${__dirname}/rules`)
   .filter(fileName => fileName.endsWith('.js') && /^[^._]/.test(fileName))
   .map(fileName => fileName.replace(/\.js$/, ''))
-  .map(ruleName => [ruleName, loadRule(ruleName)]));
+  .map(ruleName => [ruleName, require(path.join(__dirname, 'rules', ruleName))])
+);
 
 module.exports.rules = allRules;
 
diff --git a/lib/rules/consistent-output.js b/lib/rules/consistent-output.js
index bdb0b69c..c8d6f5c0 100644
--- a/lib/rules/consistent-output.js
+++ b/lib/rules/consistent-output.js
@@ -18,6 +18,7 @@ module.exports = {
       description: 'enforce consistent use of `output` assertions in rule tests',
       category: 'Tests',
       recommended: true,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/consistent-output.md',
     },
     fixable: null, // or "code" or "whitespace"
     schema: [
diff --git a/lib/rules/fixer-return.js b/lib/rules/fixer-return.js
index 787dfecb..54371889 100644
--- a/lib/rules/fixer-return.js
+++ b/lib/rules/fixer-return.js
@@ -23,6 +23,7 @@ module.exports = {
       description: 'require fixer functions to return a fix',
       category: 'Rules',
       recommended: true,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/fixer-return.md',
     },
     fixable: null,
     schema: [],
diff --git a/lib/rules/meta-property-ordering.js b/lib/rules/meta-property-ordering.js
index 40a6791a..77b550e3 100644
--- a/lib/rules/meta-property-ordering.js
+++ b/lib/rules/meta-property-ordering.js
@@ -17,6 +17,7 @@ module.exports = {
       description: 'enforce the order of meta properties',
       category: 'Rules',
       recommended: false,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/meta-property-ordering.md',
     },
     fixable: 'code',
     schema: [{
diff --git a/lib/rules/no-deprecated-context-methods.js b/lib/rules/no-deprecated-context-methods.js
index 58fa3e4f..c3f96f02 100644
--- a/lib/rules/no-deprecated-context-methods.js
+++ b/lib/rules/no-deprecated-context-methods.js
@@ -41,6 +41,7 @@ module.exports = {
       description: 'disallow usage of deprecated methods on rule context objects',
       category: 'Rules',
       recommended: true,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/no-deprecated-context-methods.md',
     },
     fixable: 'code',
     schema: [],
diff --git a/lib/rules/no-deprecated-report-api.js b/lib/rules/no-deprecated-report-api.js
index d20fbb3c..f6532f12 100644
--- a/lib/rules/no-deprecated-report-api.js
+++ b/lib/rules/no-deprecated-report-api.js
@@ -18,6 +18,7 @@ module.exports = {
       description: 'disallow the version of `context.report()` with multiple arguments',
       category: 'Rules',
       recommended: true,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/no-deprecated-report-api.md',
     },
     fixable: 'code', // or "code" or "whitespace"
     schema: [],
diff --git a/lib/rules/no-identical-tests.js b/lib/rules/no-identical-tests.js
index e32f7188..4b546336 100644
--- a/lib/rules/no-identical-tests.js
+++ b/lib/rules/no-identical-tests.js
@@ -18,6 +18,7 @@ module.exports = {
       description: 'disallow identical tests',
       category: 'Tests',
       recommended: true,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/no-identical-tests.md',
     },
     fixable: 'code',
     schema: [],
diff --git a/lib/rules/no-missing-placeholders.js b/lib/rules/no-missing-placeholders.js
index 1f66c2bb..d0259591 100644
--- a/lib/rules/no-missing-placeholders.js
+++ b/lib/rules/no-missing-placeholders.js
@@ -19,6 +19,7 @@ module.exports = {
       description: 'disallow missing placeholders in rule report messages',
       category: 'Rules',
       recommended: true,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/no-missing-placeholders.md',
     },
     fixable: null,
     schema: [],
diff --git a/lib/rules/no-only-tests.js b/lib/rules/no-only-tests.js
index 56ca29a2..f680961a 100644
--- a/lib/rules/no-only-tests.js
+++ b/lib/rules/no-only-tests.js
@@ -10,6 +10,7 @@ module.exports = {
       description: 'disallow the test case property `only`',
       category: 'Tests',
       recommended: true,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/no-only-tests.md',
     },
     hasSuggestions: true,
     schema: [],
diff --git a/lib/rules/no-unused-placeholders.js b/lib/rules/no-unused-placeholders.js
index 9cfc158d..61c6faba 100644
--- a/lib/rules/no-unused-placeholders.js
+++ b/lib/rules/no-unused-placeholders.js
@@ -19,6 +19,7 @@ module.exports = {
       description: 'disallow unused placeholders in rule report messages',
       category: 'Rules',
       recommended: true,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/no-unused-placeholders.md',
     },
     fixable: null,
     schema: [],
diff --git a/lib/rules/no-useless-token-range.js b/lib/rules/no-useless-token-range.js
index 0a8a35df..cbabf1a5 100644
--- a/lib/rules/no-useless-token-range.js
+++ b/lib/rules/no-useless-token-range.js
@@ -18,6 +18,7 @@ module.exports = {
       description: 'disallow unnecessary calls to `sourceCode.getFirstToken()` and `sourceCode.getLastToken()`',
       category: 'Rules',
       recommended: true,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/no-useless-token-range.md',
     },
     fixable: 'code',
     schema: [],
diff --git a/lib/rules/prefer-message-ids.js b/lib/rules/prefer-message-ids.js
index e6a0dc50..832ed42a 100644
--- a/lib/rules/prefer-message-ids.js
+++ b/lib/rules/prefer-message-ids.js
@@ -14,6 +14,7 @@ module.exports = {
       description: 'require using `messageId` instead of `message` to report rule violations',
       category: 'Rules',
       recommended: false,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/prefer-message-ids.md',
     },
     fixable: null,
     schema: [],
diff --git a/lib/rules/prefer-object-rule.js b/lib/rules/prefer-object-rule.js
index 445e1a19..e5f5a461 100644
--- a/lib/rules/prefer-object-rule.js
+++ b/lib/rules/prefer-object-rule.js
@@ -17,6 +17,7 @@ module.exports = {
       description: 'disallow rule exports where the export is a function',
       category: 'Rules',
       recommended: true,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/prefer-object-rule.md',
     },
     fixable: 'code',
     schema: [],
diff --git a/lib/rules/prefer-output-null.js b/lib/rules/prefer-output-null.js
index f622f00d..8e34617c 100644
--- a/lib/rules/prefer-output-null.js
+++ b/lib/rules/prefer-output-null.js
@@ -18,6 +18,7 @@ module.exports = {
       description: 'disallow invalid RuleTester test cases where the `output` matches the `code`',
       category: 'Tests',
       recommended: false,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/prefer-output-null.md',
     },
     fixable: 'code',
     schema: [],
diff --git a/lib/rules/prefer-placeholders.js b/lib/rules/prefer-placeholders.js
index 666d23b1..de53adb3 100644
--- a/lib/rules/prefer-placeholders.js
+++ b/lib/rules/prefer-placeholders.js
@@ -19,6 +19,7 @@ module.exports = {
       description: 'require using placeholders for dynamic report messages',
       category: 'Rules',
       recommended: false,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/prefer-placeholders.md',
     },
     fixable: null,
     schema: [],
diff --git a/lib/rules/prefer-replace-text.js b/lib/rules/prefer-replace-text.js
index a39419d0..685f9cf1 100644
--- a/lib/rules/prefer-replace-text.js
+++ b/lib/rules/prefer-replace-text.js
@@ -18,6 +18,7 @@ module.exports = {
       description: 'require using `replaceText()` instead of `replaceTextRange()`',
       category: 'Rules',
       recommended: false,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/prefer-replace-text.md',
     },
     fixable: null,
     schema: [],
diff --git a/lib/rules/report-message-format.js b/lib/rules/report-message-format.js
index c8deecfb..cd620e54 100644
--- a/lib/rules/report-message-format.js
+++ b/lib/rules/report-message-format.js
@@ -19,6 +19,7 @@ module.exports = {
       description: 'enforce a consistent format for rule report messages',
       category: 'Rules',
       recommended: false,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/report-message-format.md',
     },
     fixable: null,
     schema: [
diff --git a/lib/rules/require-meta-docs-description.js b/lib/rules/require-meta-docs-description.js
index 808b3627..f1c029c7 100644
--- a/lib/rules/require-meta-docs-description.js
+++ b/lib/rules/require-meta-docs-description.js
@@ -16,6 +16,7 @@ module.exports = {
       description: 'require rules to implement a `meta.docs.description` property with the correct format',
       category: 'Rules',
       recommended: false,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/require-meta-docs-description.md',
     },
     fixable: null,
     schema: [
diff --git a/lib/rules/require-meta-docs-url.js b/lib/rules/require-meta-docs-url.js
index ed7d67a7..6b692d3a 100644
--- a/lib/rules/require-meta-docs-url.js
+++ b/lib/rules/require-meta-docs-url.js
@@ -23,6 +23,7 @@ module.exports = {
       description: 'require rules to implement a `meta.docs.url` property',
       category: 'Rules',
       recommended: false,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/require-meta-docs-url.md',
     },
     fixable: 'code',
     schema: [{
diff --git a/lib/rules/require-meta-fixable.js b/lib/rules/require-meta-fixable.js
index 3223dedd..0569fc53 100644
--- a/lib/rules/require-meta-fixable.js
+++ b/lib/rules/require-meta-fixable.js
@@ -19,6 +19,7 @@ module.exports = {
       description: 'require rules to implement a `meta.fixable` property',
       category: 'Rules',
       recommended: true,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/require-meta-fixable.md',
     },
     schema: [
       {
diff --git a/lib/rules/require-meta-has-suggestions.js b/lib/rules/require-meta-has-suggestions.js
index 73885b62..f62a9b0b 100644
--- a/lib/rules/require-meta-has-suggestions.js
+++ b/lib/rules/require-meta-has-suggestions.js
@@ -14,6 +14,7 @@ module.exports = {
       description: 'require suggestable rules to implement a `meta.hasSuggestions` property',
       category: 'Rules',
       recommended: true,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/require-meta-has-suggestions.md',
     },
     fixable: 'code',
     schema: [],
diff --git a/lib/rules/require-meta-schema.js b/lib/rules/require-meta-schema.js
index a4d2f88d..e838d85d 100644
--- a/lib/rules/require-meta-schema.js
+++ b/lib/rules/require-meta-schema.js
@@ -14,6 +14,7 @@ module.exports = {
       description: 'require rules to implement a `meta.schema` property',
       category: 'Rules',
       recommended: true,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/require-meta-schema.md',
     },
     hasSuggestions: true,
     schema: [
diff --git a/lib/rules/require-meta-type.js b/lib/rules/require-meta-type.js
index fb7f33e9..88c22f98 100644
--- a/lib/rules/require-meta-type.js
+++ b/lib/rules/require-meta-type.js
@@ -20,6 +20,7 @@ module.exports = {
       description: 'require rules to implement a `meta.type` property',
       category: 'Rules',
       recommended: true,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/require-meta-type.md',
     },
     fixable: null,
     schema: [],
diff --git a/lib/rules/test-case-property-ordering.js b/lib/rules/test-case-property-ordering.js
index 65ce61c3..f1d3c02d 100644
--- a/lib/rules/test-case-property-ordering.js
+++ b/lib/rules/test-case-property-ordering.js
@@ -18,6 +18,7 @@ module.exports = {
       description: 'require the properties of a test case to be placed in a consistent order',
       category: 'Tests',
       recommended: false,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/test-case-property-ordering.md',
     },
     fixable: 'code',
     schema: [{
diff --git a/lib/rules/test-case-shorthand-strings.js b/lib/rules/test-case-shorthand-strings.js
index 540571b1..e09febe9 100644
--- a/lib/rules/test-case-shorthand-strings.js
+++ b/lib/rules/test-case-shorthand-strings.js
@@ -18,6 +18,7 @@ module.exports = {
       description: 'enforce consistent usage of shorthand strings for test cases with no options',
       category: 'Tests',
       recommended: false,
+      url: 'https://github.com/not-an-aardvark/eslint-plugin-eslint-plugin/tree/HEAD/docs/rules/test-case-shorthand-strings.md',
     },
     fixable: 'code',
     schema: [{ enum: ['as-needed', 'never', 'consistent', 'consistent-as-needed'] }],
diff --git a/tests/lib/index.js b/tests/lib/index.js
index 986b6a10..e56c83db 100644
--- a/tests/lib/index.js
+++ b/tests/lib/index.js
@@ -6,12 +6,12 @@ const plugin = require('../..');
 const RULE_NAMES = Object.keys(plugin.rules);
 
 describe('exported plugin', () => {
-  describe('adds a meta.docs.url property to each rule', () => {
+  describe('has a meta.docs.url property on each rule', () => {
     RULE_NAMES.forEach(ruleName => {
       it(ruleName, () => {
         assert.match(
           plugin.rules[ruleName].meta.docs.url,
-          /^https:\/\/github.com\/not-an-aardvark\/eslint-plugin-eslint-plugin\/tree\/v\d+\.\d+\.\d+(-\d+)?\/docs\/rules\/[\w-]+\.md$/
+          /^https:\/\/github.com\/not-an-aardvark\/eslint-plugin-eslint-plugin\/tree\/HEAD\/docs\/rules\/[\w-]+\.md$/
         );
       });
     });