diff --git a/cocos2d/labels/CCLabelAtlas.js b/cocos2d/labels/CCLabelAtlas.js
index 4e649f6881..e922ddc2d6 100644
--- a/cocos2d/labels/CCLabelAtlas.js
+++ b/cocos2d/labels/CCLabelAtlas.js
@@ -143,9 +143,10 @@ cc.LabelAtlas = cc.AtlasNode.extend(/** @lends cc.LabelAtlas# */{
         var locLoaded = texture.isLoaded();
         this._textureLoaded = locLoaded;
         if (!locLoaded) {
+            this._string = label;
             texture.addEventListener("load", function (sender) {
                 this.initWithTexture(texture, width, height, label.length);
-                this.string = label;
+                this.string = this._string;
                 this.setColor(this._renderCmd._displayedColor);
                 this.dispatchEvent("load");
             }, this);