diff --git a/binary-compatibility-validator/reference-public-api/kotlinx-coroutines-reactive.txt b/binary-compatibility-validator/reference-public-api/kotlinx-coroutines-reactive.txt
index 26821f638d..7191ca10a3 100644
--- a/binary-compatibility-validator/reference-public-api/kotlinx-coroutines-reactive.txt
+++ b/binary-compatibility-validator/reference-public-api/kotlinx-coroutines-reactive.txt
@@ -8,6 +8,7 @@ public final class kotlinx/coroutines/reactive/AwaitKt {
 }
 
 public final class kotlinx/coroutines/reactive/ChannelKt {
+	public static final fun collect (Lorg/reactivestreams/Publisher;Lkotlin/jvm/functions/Function1;Lkotlin/coroutines/Continuation;)Ljava/lang/Object;
 	public static final fun consumeEach (Lorg/reactivestreams/Publisher;Lkotlin/jvm/functions/Function1;Lkotlin/coroutines/Continuation;)Ljava/lang/Object;
 	public static final fun openSubscription (Lorg/reactivestreams/Publisher;I)Lkotlinx/coroutines/channels/ReceiveChannel;
 	public static synthetic fun openSubscription$default (Lorg/reactivestreams/Publisher;IILjava/lang/Object;)Lkotlinx/coroutines/channels/ReceiveChannel;
diff --git a/binary-compatibility-validator/reference-public-api/kotlinx-coroutines-rx2.txt b/binary-compatibility-validator/reference-public-api/kotlinx-coroutines-rx2.txt
index 3a99ada4a1..67ef8a131c 100644
--- a/binary-compatibility-validator/reference-public-api/kotlinx-coroutines-rx2.txt
+++ b/binary-compatibility-validator/reference-public-api/kotlinx-coroutines-rx2.txt
@@ -12,6 +12,8 @@ public final class kotlinx/coroutines/rx2/RxAwaitKt {
 }
 
 public final class kotlinx/coroutines/rx2/RxChannelKt {
+	public static final fun collect (Lio/reactivex/MaybeSource;Lkotlin/jvm/functions/Function1;Lkotlin/coroutines/Continuation;)Ljava/lang/Object;
+	public static final fun collect (Lio/reactivex/ObservableSource;Lkotlin/jvm/functions/Function1;Lkotlin/coroutines/Continuation;)Ljava/lang/Object;
 	public static final fun consumeEach (Lio/reactivex/MaybeSource;Lkotlin/jvm/functions/Function1;Lkotlin/coroutines/Continuation;)Ljava/lang/Object;
 	public static final fun consumeEach (Lio/reactivex/ObservableSource;Lkotlin/jvm/functions/Function1;Lkotlin/coroutines/Continuation;)Ljava/lang/Object;
 	public static final fun openSubscription (Lio/reactivex/MaybeSource;)Lkotlinx/coroutines/channels/ReceiveChannel;
diff --git a/reactive/coroutines-guide-reactive.md b/reactive/coroutines-guide-reactive.md
index 771c1b4511..de819df069 100644
--- a/reactive/coroutines-guide-reactive.md
+++ b/reactive/coroutines-guide-reactive.md
@@ -141,7 +141,8 @@ Let us rewrite this code using [publish] coroutine builder from `kotlinx-corouti
 instead of [produce] from `kotlinx-coroutines-core` module. The code stays the same, 
 but where `source` used to have [ReceiveChannel] type, it now has reactive streams 
 [Publisher](https://www.reactive-streams.org/reactive-streams-1.0.0-javadoc/org/reactivestreams/Publisher.html) 
-type.
+type, where [consumeEach] was used to _consume_ elements from the channel, 
+now [collect][org.reactivestreams.Publisher.collect] is used to _collect_ elements from the publisher. 
 
 <!--- INCLUDE
 import kotlinx.coroutines.*
@@ -162,12 +163,12 @@ fun main() = runBlocking<Unit> {
     }
     // print elements from the source
     println("Elements:")
-    source.consumeEach { // consume elements from it
+    source.collect { // collect elements from it
         println(it)
     }
     // print elements from the source AGAIN
     println("Again:")
-    source.consumeEach { // consume elements from it
+    source.collect { // collect elements from it
         println(it)
     }
 }
@@ -194,15 +195,15 @@ Begin
 
 This example highlights the key difference between a reactive stream and a channel. A reactive stream is a higher-order
 functional concept. While the channel _is_ a stream of elements, the reactive stream defines a recipe on how the stream of 
-elements is produced. It becomes the actual stream of elements on _subscription_. Each subscriber may receive the same or
+elements is produced. It becomes the actual stream of elements when _collected_. Each collector may receive the same or
 a different stream of elements, depending on how the corresponding implementation of `Publisher` works.
 
-The [publish] coroutine builder, that is used in the above example, launches a fresh coroutine on each subscription.
-Every [Publisher.consumeEach][org.reactivestreams.Publisher.consumeEach] invocation creates a fresh subscription.
+The [publish] coroutine builder, that is used in the above example, does not launch a coroutine,
+but every [collect][org.reactivestreams.Publisher.collect] invocation launches a coroutine.
 We have two of them in this code and that is why we see "Begin" printed twice. 
 
-In Rx lingo this is called a _cold_ publisher. Many standard Rx operators produce cold streams, too. We can iterate
-over them from a coroutine, and every subscription produces the same stream of elements.
+In Rx lingo this is called a _cold_ publisher. Many standard Rx operators produce cold streams, too. We can collect
+them from a coroutine, and every collector gets the same stream of elements.
 
 **WARNING**: It is planned that in the future a second invocation of `consumeEach` method
 on an channel that is already being consumed is going to fail fast, that is
@@ -217,10 +218,10 @@ method with it.
 
 ### Subscription and cancellation
 
-An example in the previous section uses `source.consumeEach { ... }` snippet to open a subscription 
-and receive all the elements from it. If we need more control on how what to do with 
-the elements that are being received from the channel, we can use [Publisher.openSubscription][org.reactivestreams.Publisher.openSubscription]
-as shown in the following example:
+An example in the previous section uses `source.collect { ... }` to collect all elements. 
+Instead of collecting elements, we can open a channel using [openSubscription][org.reactivestreams.Publisher.openSubscription]
+and iterate over it, so that we have more finer-grained control on our iteration, 
+for example using `break`, as shown below:
 
 <!--- INCLUDE
 import io.reactivex.*
@@ -259,17 +260,16 @@ Finally
 ```
 
 <!--- TEST -->
- 
+
 With an explicit `openSubscription` we should [cancel][ReceiveChannel.cancel] the corresponding 
-subscription to unsubscribe from the source. There is no need to invoke `cancel` explicitly -- under the hood
-`consume` does that for us.
+subscription to unsubscribe from the source, but there is no need to call `cancel` explicitly -- under the hood
+[consume] does that for us.
 The installed 
 [doFinally](https://reactivex.io/RxJava/2.x/javadoc/io/reactivex/Flowable.html#doFinally(io.reactivex.functions.Action))
 listener prints "Finally" to confirm that the subscription is actually being closed. Note that "OnComplete"
 is never printed because we did not consume all of the elements.
 
-We do not need to use an explicit `cancel` either if iteration is performed over all the items that are emitted 
-by the publisher, because it is being cancelled automatically by `consumeEach`:
+We do not need to use an explicit `cancel` either if we `collect` all the elements:
 
 <!--- INCLUDE
 import io.reactivex.*
@@ -284,8 +284,8 @@ fun main() = runBlocking<Unit> {
         .doOnSubscribe { println("OnSubscribe") } // provide some insight
         .doOnComplete { println("OnComplete") }   // ...
         .doFinally { println("Finally") }         // ... into what's going on
-    // iterate over the source fully
-    source.consumeEach { println(it) }
+    // collect the source fully
+    source.collect { println(it) }
 }
 ```
 
@@ -308,7 +308,7 @@ Finally
 
 Notice, how "OnComplete" and "Finally" are printed before the last element "5". It happens because our `main` function in this
 example is a coroutine that we start with [runBlocking] coroutine builder.
-Our main coroutine receives on the channel using `source.consumeEach { ... }` expression.
+Our main coroutine receives on the flowable using `source.collect { ... }` expression.
 The main coroutine is _suspended_ while it waits for the source to emit an item.
 When the last item is emitted by `Flowable.range(1, 5)` it
 _resumes_ the main coroutine, which gets dispatched onto the main thread to print this
@@ -422,7 +422,7 @@ You can subscribe to subjects from a coroutine just as with any other reactive s
 <!--- INCLUDE 
 import io.reactivex.subjects.BehaviorSubject
 import kotlinx.coroutines.*
-import kotlinx.coroutines.rx2.consumeEach
+import kotlinx.coroutines.rx2.collect
 -->   
    
 ```kotlin
@@ -432,7 +432,7 @@ fun main() = runBlocking<Unit> {
     subject.onNext("two")
     // now launch a coroutine to print everything
     GlobalScope.launch(Dispatchers.Unconfined) { // launch coroutine in unconfined context
-        subject.consumeEach { println(it) }
+        subject.collect { println(it) }
     }
     subject.onNext("three")
     subject.onNext("four")
@@ -476,7 +476,7 @@ fun main() = runBlocking<Unit> {
     subject.onNext("two")
     // now launch a coroutine to print the most recent update
     launch { // use the context of the main thread for a coroutine
-        subject.consumeEach { println(it) }
+        subject.collect { println(it) }
     }
     subject.onNext("three")
     subject.onNext("four")
@@ -584,7 +584,7 @@ It is straightforward to use from a coroutine:
 ```kotlin
 fun main() = runBlocking<Unit> {
     // Range inherits parent job from runBlocking, but overrides dispatcher with Dispatchers.Default
-    range(Dispatchers.Default, 1, 5).consumeEach { println(it) }
+    range(Dispatchers.Default, 1, 5).collect { println(it) }
 }
 ```
 
@@ -623,7 +623,7 @@ fun <T, R> Publisher<T>.fusedFilterMap(
     predicate: (T) -> Boolean,   // the filter predicate
     mapper: (T) -> R             // the mapper function
 ) = GlobalScope.publish<R>(context) {
-    consumeEach {                // consume the source stream 
+    collect {                    // collect the source stream 
         if (predicate(it))       // filter part
             send(mapper(it))     // map part
     }        
@@ -644,7 +644,7 @@ fun CoroutineScope.range(start: Int, count: Int) = publish<Int> {
 fun main() = runBlocking<Unit> {
    range(1, 5)
        .fusedFilterMap(coroutineContext, { it % 2 == 0}, { "$it is even" })
-       .consumeEach { println(it) } // print all the resulting strings
+       .collect { println(it) } // print all the resulting strings
 }
 ```
 
@@ -684,8 +684,8 @@ fun <T, U> Publisher<T>.takeUntil(context: CoroutineContext, other: Publisher<U>
         other.openSubscription().consume { // explicitly open channel to Publisher<U>
             val other = this
             whileSelect {
-                other.onReceive { false }          // bail out on any received element from `other`
-                current.onReceive { send(it); true }  // resend element from this channel and continue
+                other.onReceive { false }            // bail out on any received element from `other`
+                current.onReceive { send(it); true } // resend element from this channel and continue
             }
         }
     }
@@ -717,7 +717,7 @@ The following code shows how `takeUntil` works:
 fun main() = runBlocking<Unit> {
     val slowNums = rangeWithInterval(200, 1, 10)         // numbers with 200ms interval
     val stop = rangeWithInterval(500, 1, 10)             // the first one after 500ms
-    slowNums.takeUntil(coroutineContext, stop).consumeEach { println(it) } // let's test it
+    slowNums.takeUntil(coroutineContext, stop).collect { println(it) } // let's test it
 }
 ```
 
@@ -749,9 +749,9 @@ import kotlin.coroutines.*
 
 ```kotlin
 fun <T> Publisher<Publisher<T>>.merge(context: CoroutineContext) = GlobalScope.publish<T>(context) {
-  consumeEach { pub ->                 // for each publisher received on the source channel
+  collect { pub -> // for each publisher collected
       launch {  // launch a child coroutine
-          pub.consumeEach { send(it) } // resend all element from this publisher
+          pub.collect { send(it) } // resend all element from this publisher
       }
   }
 }
@@ -792,7 +792,7 @@ The test code is to use `merge` on `testPub` and to display the results:
 
 ```kotlin
 fun main() = runBlocking<Unit> {
-    testPub().merge(coroutineContext).consumeEach { println(it) } // print the whole stream
+    testPub().merge(coroutineContext).collect { println(it) } // print the whole stream
 }
 ```
 
@@ -975,7 +975,7 @@ fun rangeWithIntervalRx(scheduler: Scheduler, time: Long, start: Int, count: Int
 
 fun main() = runBlocking<Unit> {
     rangeWithIntervalRx(Schedulers.computation(), 100, 1, 3)
-        .consumeEach { println("$it on thread ${Thread.currentThread().name}") }
+        .collect { println("$it on thread ${Thread.currentThread().name}") }
 }
 ```
 
@@ -1021,7 +1021,7 @@ fun rangeWithIntervalRx(scheduler: Scheduler, time: Long, start: Int, count: Int
 fun main() = runBlocking<Unit> {
     val job = launch(Dispatchers.Unconfined) { // launch a new coroutine in Unconfined context (without its own thread pool)
         rangeWithIntervalRx(Schedulers.computation(), 100, 1, 3)
-            .consumeEach { println("$it on thread ${Thread.currentThread().name}") }
+            .collect { println("$it on thread ${Thread.currentThread().name}") }
     }
     job.join() // wait for our coroutine to complete
 }
@@ -1068,6 +1068,7 @@ coroutines for complex pipelines with fan-in and fan-out between multiple worker
 [consumeEach]: https://kotlin.github.io/kotlinx.coroutines/kotlinx-coroutines-core/kotlinx.coroutines.channels/consume-each.html
 [ReceiveChannel]: https://kotlin.github.io/kotlinx.coroutines/kotlinx-coroutines-core/kotlinx.coroutines.channels/-receive-channel/index.html
 [ReceiveChannel.cancel]: https://kotlin.github.io/kotlinx.coroutines/kotlinx-coroutines-core/kotlinx.coroutines.channels/-receive-channel/cancel.html
+[consume]: https://kotlin.github.io/kotlinx.coroutines/kotlinx-coroutines-core/kotlinx.coroutines.channels/consume.html
 [SendChannel.send]: https://kotlin.github.io/kotlinx.coroutines/kotlinx-coroutines-core/kotlinx.coroutines.channels/-send-channel/send.html
 [BroadcastChannel]: https://kotlin.github.io/kotlinx.coroutines/kotlinx-coroutines-core/kotlinx.coroutines.channels/-broadcast-channel/index.html
 [ConflatedBroadcastChannel]: https://kotlin.github.io/kotlinx.coroutines/kotlinx-coroutines-core/kotlinx.coroutines.channels/-conflated-broadcast-channel/index.html
@@ -1077,7 +1078,7 @@ coroutines for complex pipelines with fan-in and fan-out between multiple worker
 <!--- MODULE kotlinx-coroutines-reactive -->
 <!--- INDEX kotlinx.coroutines.reactive -->
 [publish]: https://kotlin.github.io/kotlinx.coroutines/kotlinx-coroutines-reactive/kotlinx.coroutines.reactive/kotlinx.coroutines.-coroutine-scope/publish.html
-[org.reactivestreams.Publisher.consumeEach]: https://kotlin.github.io/kotlinx.coroutines/kotlinx-coroutines-reactive/kotlinx.coroutines.reactive/org.reactivestreams.-publisher/consume-each.html
+[org.reactivestreams.Publisher.collect]: https://kotlin.github.io/kotlinx.coroutines/kotlinx-coroutines-reactive/kotlinx.coroutines.reactive/org.reactivestreams.-publisher/collect.html
 [org.reactivestreams.Publisher.openSubscription]: https://kotlin.github.io/kotlinx.coroutines/kotlinx-coroutines-reactive/kotlinx.coroutines.reactive/org.reactivestreams.-publisher/open-subscription.html
 <!--- MODULE kotlinx-coroutines-rx2 -->
 <!--- INDEX kotlinx.coroutines.rx2 -->
diff --git a/reactive/kotlinx-coroutines-reactive/src/Channel.kt b/reactive/kotlinx-coroutines-reactive/src/Channel.kt
index f958d72138..d589a0d0c8 100644
--- a/reactive/kotlinx-coroutines-reactive/src/Channel.kt
+++ b/reactive/kotlinx-coroutines-reactive/src/Channel.kt
@@ -27,10 +27,17 @@ public fun <T> Publisher<T>.openSubscription(request: Int = 0): ReceiveChannel<T
     return channel
 }
 
+// Will be promoted to error in 1.3.0, removed in 1.4.0
+@Deprecated(message = "Use collect instead", level = DeprecationLevel.WARNING, replaceWith = ReplaceWith("this.collect(action)"))
+public suspend inline fun <T> Publisher<T>.consumeEach(action: (T) -> Unit) =
+    openSubscription().consumeEach(action)
+
 /**
  * Subscribes to this [Publisher] and performs the specified action for each received element.
+ * Cancels subscription if any exception happens during collect.
  */
-public suspend inline fun <T> Publisher<T>.consumeEach(action: (T) -> Unit) =
+@ExperimentalCoroutinesApi // Since 1.2.1, tentatively till 1.3.0
+public suspend inline fun <T> Publisher<T>.collect(action: (T) -> Unit) =
     openSubscription().consumeEach(action)
 
 @Suppress("INVISIBLE_REFERENCE", "INVISIBLE_MEMBER")
diff --git a/reactive/kotlinx-coroutines-reactive/test/IntegrationTest.kt b/reactive/kotlinx-coroutines-reactive/test/IntegrationTest.kt
index 6928011f58..ca1834998e 100644
--- a/reactive/kotlinx-coroutines-reactive/test/IntegrationTest.kt
+++ b/reactive/kotlinx-coroutines-reactive/test/IntegrationTest.kt
@@ -50,7 +50,7 @@ class IntegrationTest(
         assertNSE { pub.awaitLast() }
         assertNSE { pub.awaitSingle() }
         var cnt = 0
-        pub.consumeEach { cnt++ }
+        pub.collect { cnt++ }
         assertThat(cnt, IsEqual(0))
     }
 
@@ -67,7 +67,7 @@ class IntegrationTest(
         assertThat(pub.awaitLast(), IsEqual("OK"))
         assertThat(pub.awaitSingle(), IsEqual("OK"))
         var cnt = 0
-        pub.consumeEach {
+        pub.collect {
             assertThat(it, IsEqual("OK"))
             cnt++
         }
@@ -125,7 +125,7 @@ class IntegrationTest(
 
     private suspend fun checkNumbers(n: Int, pub: Publisher<Int>) {
         var last = 0
-        pub.consumeEach {
+        pub.collect {
             assertThat(it, IsEqual(++last))
         }
         assertThat(last, IsEqual(n))
diff --git a/reactive/kotlinx-coroutines-reactive/test/PublishTest.kt b/reactive/kotlinx-coroutines-reactive/test/PublishTest.kt
index c80b368817..e022ff1529 100644
--- a/reactive/kotlinx-coroutines-reactive/test/PublishTest.kt
+++ b/reactive/kotlinx-coroutines-reactive/test/PublishTest.kt
@@ -262,7 +262,7 @@ class PublishTest : TestBase() {
             }
         }
         try {
-            pub.consumeEach {
+            pub.collect {
                 throw TestException()
             }
         } catch (e: TestException) {
diff --git a/reactive/kotlinx-coroutines-reactive/test/PublisherCompletionStressTest.kt b/reactive/kotlinx-coroutines-reactive/test/PublisherCompletionStressTest.kt
index 6476054b84..b16310d0cd 100644
--- a/reactive/kotlinx-coroutines-reactive/test/PublisherCompletionStressTest.kt
+++ b/reactive/kotlinx-coroutines-reactive/test/PublisherCompletionStressTest.kt
@@ -24,7 +24,7 @@ class PublisherCompletionStressTest : TestBase() {
             runBlocking {
                 withTimeout(5000) {
                     var received = 0
-                    range(Dispatchers.Default, 1, count).consumeEach { x ->
+                    range(Dispatchers.Default, 1, count).collect { x ->
                         received++
                         if (x != received) error("$x != $received")
                     }
diff --git a/reactive/kotlinx-coroutines-reactive/test/PublisherMultiTest.kt b/reactive/kotlinx-coroutines-reactive/test/PublisherMultiTest.kt
index d942abd54d..cac2f550f7 100644
--- a/reactive/kotlinx-coroutines-reactive/test/PublisherMultiTest.kt
+++ b/reactive/kotlinx-coroutines-reactive/test/PublisherMultiTest.kt
@@ -24,7 +24,7 @@ class PublisherMultiTest : TestBase() {
             jobs.forEach { it.join() }
         }
         val resultSet = mutableSetOf<Int>()
-        observable.consumeEach {
+        observable.collect {
             assertTrue(resultSet.add(it))
         }
         assertThat(resultSet.size, IsEqual(n))
diff --git a/reactive/kotlinx-coroutines-reactor/test/FluxCompletionStressTest.kt b/reactive/kotlinx-coroutines-reactor/test/FluxCompletionStressTest.kt
index c22f6527ce..6090408f97 100644
--- a/reactive/kotlinx-coroutines-reactor/test/FluxCompletionStressTest.kt
+++ b/reactive/kotlinx-coroutines-reactor/test/FluxCompletionStressTest.kt
@@ -25,7 +25,7 @@ class FluxCompletionStressTest : TestBase() {
             runBlocking {
                 withTimeout(5000) {
                     var received = 0
-                    range(Dispatchers.Default, 1, count).consumeEach { x ->
+                    range(Dispatchers.Default, 1, count).collect { x ->
                         received++
                         if (x != received) error("$x != $received")
                     }
diff --git a/reactive/kotlinx-coroutines-reactor/test/FluxMultiTest.kt b/reactive/kotlinx-coroutines-reactor/test/FluxMultiTest.kt
index 3b70317ad3..c4c0dbcbb6 100644
--- a/reactive/kotlinx-coroutines-reactor/test/FluxMultiTest.kt
+++ b/reactive/kotlinx-coroutines-reactor/test/FluxMultiTest.kt
@@ -46,7 +46,7 @@ class FluxMultiTest : TestBase() {
     fun testIteratorResendUnconfined() {
         val n = 10_000 * stressTestMultiplier
         val flux = GlobalScope.flux(Dispatchers.Unconfined) {
-            Flux.range(0, n).consumeEach { send(it) }
+            Flux.range(0, n).collect { send(it) }
         }
         checkMonoValue(flux.collectList()) { list ->
             assertEquals((0 until n).toList(), list)
@@ -57,7 +57,7 @@ class FluxMultiTest : TestBase() {
     fun testIteratorResendPool() {
         val n = 10_000 * stressTestMultiplier
         val flux = GlobalScope.flux {
-            Flux.range(0, n).consumeEach { send(it) }
+            Flux.range(0, n).collect { send(it) }
         }
         checkMonoValue(flux.collectList()) { list ->
             assertEquals((0 until n).toList(), list)
diff --git a/reactive/kotlinx-coroutines-reactor/test/FluxSingleTest.kt b/reactive/kotlinx-coroutines-reactor/test/FluxSingleTest.kt
index 542355961d..241cc6aaed 100644
--- a/reactive/kotlinx-coroutines-reactor/test/FluxSingleTest.kt
+++ b/reactive/kotlinx-coroutines-reactor/test/FluxSingleTest.kt
@@ -180,7 +180,7 @@ class FluxSingleTest {
     fun testFluxIteration() {
         val flux = GlobalScope.flux {
             var result = ""
-            Flux.just("O", "K").consumeEach { result += it }
+            Flux.just("O", "K").collect { result += it }
             send(result)
         }
 
@@ -193,7 +193,7 @@ class FluxSingleTest {
     fun testFluxIterationFailure() {
         val flux = GlobalScope.flux {
             try {
-                Flux.error<String>(RuntimeException("OK")).consumeEach { fail("Should not be here") }
+                Flux.error<String>(RuntimeException("OK")).collect { fail("Should not be here") }
                 send("Fail")
             } catch (e: RuntimeException) {
                 send(e.message!!)
diff --git a/reactive/kotlinx-coroutines-reactor/test/FluxTest.kt b/reactive/kotlinx-coroutines-reactor/test/FluxTest.kt
index 63c4426b05..a0368f84c7 100644
--- a/reactive/kotlinx-coroutines-reactor/test/FluxTest.kt
+++ b/reactive/kotlinx-coroutines-reactor/test/FluxTest.kt
@@ -107,7 +107,7 @@ class FluxTest : TestBase() {
         expect(2)
         val job = launch(start = CoroutineStart.UNDISPATCHED) {
             expect(3)
-            observable.consumeEach {
+            observable.collect {
                 expect(8)
                 assertEquals("OK", it)
             }
@@ -131,7 +131,7 @@ class FluxTest : TestBase() {
             }
         }
         try {
-            pub.consumeEach {
+            pub.collect {
                 throw TestException()
             }
         } catch (e: TestException) {
diff --git a/reactive/kotlinx-coroutines-rx2/src/RxChannel.kt b/reactive/kotlinx-coroutines-rx2/src/RxChannel.kt
index a8ce7ce5e5..b038e539fb 100644
--- a/reactive/kotlinx-coroutines-rx2/src/RxChannel.kt
+++ b/reactive/kotlinx-coroutines-rx2/src/RxChannel.kt
@@ -41,16 +41,30 @@ public fun <T> ObservableSource<T>.openSubscription(): ReceiveChannel<T> {
     return channel
 }
 
+// Will be promoted to error in 1.3.0, removed in 1.4.0
+@Deprecated(message = "Use collect instead", level = DeprecationLevel.WARNING, replaceWith = ReplaceWith("this.collect(action)"))
+public suspend inline fun <T> MaybeSource<T>.consumeEach(action: (T) -> Unit) =
+    openSubscription().consumeEach(action)
+
+// Will be promoted to error in 1.3.0, removed in 1.4.0
+@Deprecated(message = "Use collect instead", level = DeprecationLevel.WARNING, replaceWith = ReplaceWith("this.collect(action)"))
+public suspend inline fun <T> ObservableSource<T>.consumeEach(action: (T) -> Unit) =
+    openSubscription().consumeEach(action)
+
 /**
  * Subscribes to this [MaybeSource] and performs the specified action for each received element.
+ * Cancels subscription if any exception happens during collect.
  */
-public suspend inline fun <T> MaybeSource<T>.consumeEach(action: (T) -> Unit) =
+@ExperimentalCoroutinesApi // Since 1.2.1, tentatively till 1.3.0
+public suspend inline fun <T> MaybeSource<T>.collect(action: (T) -> Unit) =
     openSubscription().consumeEach(action)
 
 /**
  * Subscribes to this [ObservableSource] and performs the specified action for each received element.
+ * Cancels subscription if any exception happens during collect.
  */
-public suspend inline fun <T> ObservableSource<T>.consumeEach(action: (T) -> Unit) =
+@ExperimentalCoroutinesApi // Since 1.2.1, tentatively till 1.3.0
+public suspend inline fun <T> ObservableSource<T>.collect(action: (T) -> Unit) =
     openSubscription().consumeEach(action)
 
 @Suppress("INVISIBLE_REFERENCE", "INVISIBLE_MEMBER")
diff --git a/reactive/kotlinx-coroutines-rx2/test/FlowAsObservableTest.kt b/reactive/kotlinx-coroutines-rx2/test/FlowAsObservableTest.kt
index 65d9d67b44..ab9e402893 100644
--- a/reactive/kotlinx-coroutines-rx2/test/FlowAsObservableTest.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/FlowAsObservableTest.kt
@@ -82,7 +82,7 @@ class FlowAsObservableTest : TestBase() {
         expect(1)
         val job = launch(start = CoroutineStart.UNDISPATCHED) {
             expect(2)
-            observable.consumeEach {
+            observable.collect {
                 expect(5)
                 assertEquals("OK", it)
             }
@@ -106,7 +106,7 @@ class FlowAsObservableTest : TestBase() {
         }.asObservable()
 
         try {
-            observable.consumeEach {
+            observable.collect {
                 expect(3)
                 throw TestException()
             }
diff --git a/reactive/kotlinx-coroutines-rx2/test/FlowableTest.kt b/reactive/kotlinx-coroutines-rx2/test/FlowableTest.kt
index 6da2e1d6f4..543de0930c 100644
--- a/reactive/kotlinx-coroutines-rx2/test/FlowableTest.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/FlowableTest.kt
@@ -107,7 +107,7 @@ class FlowableTest : TestBase() {
         expect(2)
         val job = launch(start = CoroutineStart.UNDISPATCHED) {
             expect(3)
-            observable.consumeEach{
+            observable.collect {
                 expect(8)
                 assertEquals("OK", it)
             }
@@ -131,7 +131,7 @@ class FlowableTest : TestBase() {
             }
         }
         try {
-            pub.consumeEach {
+            pub.collect {
                 throw TestException()
             }
         } catch (e: TestException) {
diff --git a/reactive/kotlinx-coroutines-rx2/test/IntegrationTest.kt b/reactive/kotlinx-coroutines-rx2/test/IntegrationTest.kt
index 856bce58c2..9b55e58c83 100644
--- a/reactive/kotlinx-coroutines-rx2/test/IntegrationTest.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/IntegrationTest.kt
@@ -50,7 +50,7 @@ class IntegrationTest(
         assertNSE { observable.awaitLast() }
         assertNSE { observable.awaitSingle() }
         var cnt = 0
-        observable.consumeEach {
+        observable.collect {
             cnt++
         }
         assertThat(cnt, IsEqual(0))
@@ -69,7 +69,7 @@ class IntegrationTest(
         assertThat(observable.awaitLast(), IsEqual("OK"))
         assertThat(observable.awaitSingle(), IsEqual("OK"))
         var cnt = 0
-        observable.consumeEach {
+        observable.collect {
             assertThat(it, IsEqual("OK"))
             cnt++
         }
@@ -127,7 +127,7 @@ class IntegrationTest(
 
     private suspend fun checkNumbers(n: Int, observable: Observable<Int>) {
         var last = 0
-        observable.consumeEach {
+        observable.collect {
             assertThat(it, IsEqual(++last))
         }
         assertThat(last, IsEqual(n))
diff --git a/reactive/kotlinx-coroutines-rx2/test/MaybeTest.kt b/reactive/kotlinx-coroutines-rx2/test/MaybeTest.kt
index 5ef6d0664f..e97b1f01bb 100644
--- a/reactive/kotlinx-coroutines-rx2/test/MaybeTest.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/MaybeTest.kt
@@ -229,7 +229,7 @@ class MaybeTest : TestBase() {
         expect(2)
         val timeout = withTimeoutOrNull(100) {
             expect(3)
-            maybe.consumeEach {
+            maybe.collect {
                 expectUnreached()
             }
             expectUnreached()
diff --git a/reactive/kotlinx-coroutines-rx2/test/ObservableCompletionStressTest.kt b/reactive/kotlinx-coroutines-rx2/test/ObservableCompletionStressTest.kt
index 10134e6ddf..30266e3e50 100644
--- a/reactive/kotlinx-coroutines-rx2/test/ObservableCompletionStressTest.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/ObservableCompletionStressTest.kt
@@ -24,7 +24,7 @@ class ObservableCompletionStressTest : TestBase() {
             runBlocking {
                 withTimeout(5000) {
                     var received = 0
-                    range(Dispatchers.Default, 1, count).consumeEach { x ->
+                    range(Dispatchers.Default, 1, count).collect { x ->
                         received++
                         if (x != received) error("$x != $received")
                     }
diff --git a/reactive/kotlinx-coroutines-rx2/test/ObservableMultiTest.kt b/reactive/kotlinx-coroutines-rx2/test/ObservableMultiTest.kt
index edef8b3073..9208195fef 100644
--- a/reactive/kotlinx-coroutines-rx2/test/ObservableMultiTest.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/ObservableMultiTest.kt
@@ -52,7 +52,7 @@ class ObservableMultiTest : TestBase() {
     fun testIteratorResendUnconfined() {
         val n = 10_000 * stressTestMultiplier
         val observable = GlobalScope.rxObservable(Dispatchers.Unconfined) {
-            Observable.range(0, n).consumeEach { send(it) }
+            Observable.range(0, n).collect { send(it) }
         }
         checkSingleValue(observable.toList()) { list ->
             assertEquals((0 until n).toList(), list)
@@ -63,7 +63,7 @@ class ObservableMultiTest : TestBase() {
     fun testIteratorResendPool() {
         val n = 10_000 * stressTestMultiplier
         val observable = GlobalScope.rxObservable {
-            Observable.range(0, n).consumeEach { send(it) }
+            Observable.range(0, n).collect { send(it) }
         }
         checkSingleValue(observable.toList()) { list ->
             assertEquals((0 until n).toList(), list)
diff --git a/reactive/kotlinx-coroutines-rx2/test/ObservableSingleTest.kt b/reactive/kotlinx-coroutines-rx2/test/ObservableSingleTest.kt
index db95c3f9d2..6b5d7451a4 100644
--- a/reactive/kotlinx-coroutines-rx2/test/ObservableSingleTest.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/ObservableSingleTest.kt
@@ -179,7 +179,7 @@ class ObservableSingleTest {
     fun testObservableIteration() {
         val observable = GlobalScope.rxObservable {
             var result = ""
-            Observable.just("O", "K").consumeEach { result += it }
+            Observable.just("O", "K").collect { result += it }
             send(result)
         }
 
@@ -192,7 +192,7 @@ class ObservableSingleTest {
     fun testObservableIterationFailure() {
         val observable = GlobalScope.rxObservable {
             try {
-                Observable.error<String>(RuntimeException("OK")).consumeEach { fail("Should not be here") }
+                Observable.error<String>(RuntimeException("OK")).collect { fail("Should not be here") }
                 send("Fail")
             } catch (e: RuntimeException) {
                 send(e.message!!)
diff --git a/reactive/kotlinx-coroutines-rx2/test/ObservableTest.kt b/reactive/kotlinx-coroutines-rx2/test/ObservableTest.kt
index 298dd9dea8..8dc7120c0f 100644
--- a/reactive/kotlinx-coroutines-rx2/test/ObservableTest.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/ObservableTest.kt
@@ -106,7 +106,7 @@ class ObservableTest : TestBase() {
         expect(2)
         val job = launch(start = CoroutineStart.UNDISPATCHED) {
             expect(3)
-            observable.consumeEach{
+            observable.collect {
                 expect(8)
                 assertEquals("OK", it)
             }
@@ -134,7 +134,7 @@ class ObservableTest : TestBase() {
             }
         }
         try {
-            pub.consumeEach {
+            pub.collect {
                 expect(3)
                 throw TestException()
             }
diff --git a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-02.kt b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-02.kt
index 0bb8431cb0..6d48cb04f2 100644
--- a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-02.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-02.kt
@@ -21,12 +21,12 @@ fun main() = runBlocking<Unit> {
     }
     // print elements from the source
     println("Elements:")
-    source.consumeEach { // consume elements from it
+    source.collect { // collect elements from it
         println(it)
     }
     // print elements from the source AGAIN
     println("Again:")
-    source.consumeEach { // consume elements from it
+    source.collect { // collect elements from it
         println(it)
     }
 }
diff --git a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-04.kt b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-04.kt
index bbfb169d5d..5c373a7fc3 100644
--- a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-04.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-04.kt
@@ -15,6 +15,6 @@ fun main() = runBlocking<Unit> {
         .doOnSubscribe { println("OnSubscribe") } // provide some insight
         .doOnComplete { println("OnComplete") }   // ...
         .doFinally { println("Finally") }         // ... into what's going on
-    // iterate over the source fully
-    source.consumeEach { println(it) }
+    // collect the source fully
+    source.collect { println(it) }
 }
diff --git a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-07.kt b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-07.kt
index 74c45cbeca..7d4a788ebe 100644
--- a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-07.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-07.kt
@@ -7,7 +7,7 @@ package kotlinx.coroutines.rx2.guide.basic07
 
 import io.reactivex.subjects.BehaviorSubject
 import kotlinx.coroutines.*
-import kotlinx.coroutines.rx2.consumeEach
+import kotlinx.coroutines.rx2.collect
 
 fun main() = runBlocking<Unit> {
     val subject = BehaviorSubject.create<String>()
@@ -15,7 +15,7 @@ fun main() = runBlocking<Unit> {
     subject.onNext("two")
     // now launch a coroutine to print everything
     GlobalScope.launch(Dispatchers.Unconfined) { // launch coroutine in unconfined context
-        subject.consumeEach { println(it) }
+        subject.collect { println(it) }
     }
     subject.onNext("three")
     subject.onNext("four")
diff --git a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-08.kt b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-08.kt
index 1eb82bcc24..d5233c0436 100644
--- a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-08.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-basic-08.kt
@@ -16,7 +16,7 @@ fun main() = runBlocking<Unit> {
     subject.onNext("two")
     // now launch a coroutine to print the most recent update
     launch { // use the context of the main thread for a coroutine
-        subject.consumeEach { println(it) }
+        subject.collect { println(it) }
     }
     subject.onNext("three")
     subject.onNext("four")
diff --git a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-context-04.kt b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-context-04.kt
index 0e66738134..d6d5771700 100644
--- a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-context-04.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-context-04.kt
@@ -20,5 +20,5 @@ fun rangeWithIntervalRx(scheduler: Scheduler, time: Long, start: Int, count: Int
 
 fun main() = runBlocking<Unit> {
     rangeWithIntervalRx(Schedulers.computation(), 100, 1, 3)
-        .consumeEach { println("$it on thread ${Thread.currentThread().name}") }
+        .collect { println("$it on thread ${Thread.currentThread().name}") }
 }
diff --git a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-context-05.kt b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-context-05.kt
index ca09d4a7a4..614e534ad2 100644
--- a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-context-05.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-context-05.kt
@@ -21,7 +21,7 @@ fun rangeWithIntervalRx(scheduler: Scheduler, time: Long, start: Int, count: Int
 fun main() = runBlocking<Unit> {
     val job = launch(Dispatchers.Unconfined) { // launch a new coroutine in Unconfined context (without its own thread pool)
         rangeWithIntervalRx(Schedulers.computation(), 100, 1, 3)
-            .consumeEach { println("$it on thread ${Thread.currentThread().name}") }
+            .collect { println("$it on thread ${Thread.currentThread().name}") }
     }
     job.join() // wait for our coroutine to complete
 }
diff --git a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-01.kt b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-01.kt
index 8d52cbb208..bf79a6565d 100644
--- a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-01.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-01.kt
@@ -15,5 +15,5 @@ fun CoroutineScope.range(context: CoroutineContext, start: Int, count: Int) = pu
 
 fun main() = runBlocking<Unit> {
     // Range inherits parent job from runBlocking, but overrides dispatcher with Dispatchers.Default
-    range(Dispatchers.Default, 1, 5).consumeEach { println(it) }
+    range(Dispatchers.Default, 1, 5).collect { println(it) }
 }
diff --git a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-02.kt b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-02.kt
index d1ce00c67e..defd8e5144 100644
--- a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-02.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-02.kt
@@ -15,7 +15,7 @@ fun <T, R> Publisher<T>.fusedFilterMap(
     predicate: (T) -> Boolean,   // the filter predicate
     mapper: (T) -> R             // the mapper function
 ) = GlobalScope.publish<R>(context) {
-    consumeEach {                // consume the source stream 
+    collect {                    // collect the source stream 
         if (predicate(it))       // filter part
             send(mapper(it))     // map part
     }        
@@ -28,5 +28,5 @@ fun CoroutineScope.range(start: Int, count: Int) = publish<Int> {
 fun main() = runBlocking<Unit> {
    range(1, 5)
        .fusedFilterMap(coroutineContext, { it % 2 == 0}, { "$it is even" })
-       .consumeEach { println(it) } // print all the resulting strings
+       .collect { println(it) } // print all the resulting strings
 }
diff --git a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-03.kt b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-03.kt
index 4c49326b3e..f1be007eab 100644
--- a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-03.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-03.kt
@@ -18,8 +18,8 @@ fun <T, U> Publisher<T>.takeUntil(context: CoroutineContext, other: Publisher<U>
         other.openSubscription().consume { // explicitly open channel to Publisher<U>
             val other = this
             whileSelect {
-                other.onReceive { false }          // bail out on any received element from `other`
-                current.onReceive { send(it); true }  // resend element from this channel and continue
+                other.onReceive { false }            // bail out on any received element from `other`
+                current.onReceive { send(it); true } // resend element from this channel and continue
             }
         }
     }
@@ -35,5 +35,5 @@ fun CoroutineScope.rangeWithInterval(time: Long, start: Int, count: Int) = publi
 fun main() = runBlocking<Unit> {
     val slowNums = rangeWithInterval(200, 1, 10)         // numbers with 200ms interval
     val stop = rangeWithInterval(500, 1, 10)             // the first one after 500ms
-    slowNums.takeUntil(coroutineContext, stop).consumeEach { println(it) } // let's test it
+    slowNums.takeUntil(coroutineContext, stop).collect { println(it) } // let's test it
 }
diff --git a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-04.kt b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-04.kt
index 44d1557751..bbc2e7bf4d 100644
--- a/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-04.kt
+++ b/reactive/kotlinx-coroutines-rx2/test/guide/example-reactive-operators-04.kt
@@ -11,9 +11,9 @@ import org.reactivestreams.*
 import kotlin.coroutines.*
 
 fun <T> Publisher<Publisher<T>>.merge(context: CoroutineContext) = GlobalScope.publish<T>(context) {
-  consumeEach { pub ->                 // for each publisher received on the source channel
+  collect { pub -> // for each publisher collected
       launch {  // launch a child coroutine
-          pub.consumeEach { send(it) } // resend all element from this publisher
+          pub.collect { send(it) } // resend all element from this publisher
       }
   }
 }
@@ -33,5 +33,5 @@ fun CoroutineScope.testPub() = publish<Publisher<Int>> {
 }
 
 fun main() = runBlocking<Unit> {
-    testPub().merge(coroutineContext).consumeEach { println(it) } // print the whole stream
+    testPub().merge(coroutineContext).collect { println(it) } // print the whole stream
 }